Specialist – Marketing (Retail banking) - UAE Nationals only

Basic Qualifications, Skills & Experience

• Degree in Marketing or Business Management.
• 3-4 years of experience in Retail Banking preferably in the UAE.
• Specific experience in advertising, marketing & public relations required.
• Commercial acumen and ability to work as per plans is essential.
• The ability to maintain relationships with internal/external personnel.
• Good command of English, Arabic language will be an added advantage.
• Planning and organizing skills
• Reporting writing skills
  

Main Accountabilities

• Assist to developing, planning and implementing the bank's total marketing plan, including market research, public relations and advertising.
• Coordinate the implementation of strategies to achieve marketing goals for assigned products, product lines or market segments.
• Assist to implement the strategies and goals for the marketing of assigned products, including market research, pricing, and cost planning.
• Work with and provide marketing support to the sales staff responsible for selling the assigned products; Coordinate printing and stocking of product brochure/ literature.
• Assist in the development of promotional strategies to help meet marketing goals; contribute to develop promotional literature and complimentary give-aways.
• Support in the implementation of advertising strategies and programs for assigned products.
• Assist in monitoring promotions and spend against Marketing Action Plans ( MAP's)
• Work closely with various departments and vendors to create and maintain the Below the Line Collaterals, forms, brochures etc.
• Support the development of external communication channels in articulating key messages & artworks about the bank and its products that are consistent with its brand values and guidelines.
• Contribute to the enhancement of the Bank’s website by managing & monitoring contents updates. Review websites, gather feedback from staff and customers and propose changes.
• Visiting Branches to ensure all branding works are up to date and coordinate with vendors to update the same if required.
• Contribute to prepare plans for the development of the Bank’s internal communications channels (staff intranet and newsletter)
• Coordinate and assist in maintaining relationship with the Advertising Agency; review invoices and arrange for payment.
• Coordinate to arrange internal or external corporate events; liaise with organizations requesting for sponsorships.
• Records and database management skills
• Negotiation skills