Sports & Influencer Marketing Specialist

At ASICS, our philosophy “Sound Mind, Sound Body” shapes how we build meaningful connections with athletes and communities. As part of our growth journey in Türkiye, we are looking for a dynamic Sports & Influencer Marketing Specialist to strengthen our presence across the local sports ecosystem

In this role, you will manage athlete and influencer partnerships end-to-end, oversee product seeding operations, execute field activations, and ensure alignment with global Sports Marketing standards.

Key Responsibilities

• Build strong, locally relevant narratives by leveraging deep knowledge of Turkish sports and entertainment culture.
• Develop and maintain networks with influencers, athletes, coaches, agents, teams, and internal stakeholders (Brand, Stores, Sales).
• Lead athlete and community activations, ensuring seamless execution even in geographies without direct brand support.
• Partner with internal teams to ensure athlete partnerships and activations align with product, marketplace, and brand strategies.
• Translate athlete insights and market trends into actionable sport marketing initiatives.
• Use global Sports Marketing tools to plan and execute activities in line with the seasonal brand calendar.
• Ensure all athlete/influencer engagements comply with internal guidelines and external regulations.
• Manage seasonal promo product orders and deliveries; coordinate packaging, shipment, and courier operations for athletes, influencers, federations and SpoMa partners.
• Monitor store and promotional stocks; track inventory flows and warehouse operations.
• Maintain accurate athlete and partner data; manage system updates, budgeting inputs, and reporting.
• Coordinate field activities with agencies, suppliers, and retailers to ensure alignment and timely execution.
• Prepare monthly and annual reports; track competitor activity and identify opportunities.
• Provide regular updates to Global Sports Marketing on athlete performance and partnership health.

Requirements

• Bachelor’s degree in Marketing or related field; minimum 2 years of experience in Sports Marketing, Influencer Marketing, or similar areas.
• Strong passion for sports preferably an active runner.
• Well-organized, detail-oriented team player with strong communication skills.
• Inclusive, adaptable, solution-driven mindset and ability to operate in fast-paced environments.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Familiarity with ASICS brand and sports ecosystem is an advantage.
• Analytical thinker with the ability to translate insights into action.
• Experience working in multicultural business environments.
• Fluent in written and spoken English.