Overview:
Lead the sales team in deploying company strategies and develop plans to address local business needs. Train and motivate the team to achieve short term company objectives and long-term organizational strategy.
Responsibilities:
Strategy and AOP:- Set clear and SMART objectives to ensure delivery of AOP and Strat Plan in line with regional goals and cascade locally to territory team
- Estimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each category
- Implement & cascade action plan to territory team to execute counter strategies
- Strategize and brainstorm with RSM to drive sustainable growth objectives & re-align strategy where necessary
- Responsible to achieve monthly and quarterly volume targets as well as target brand & pack deliverables
- Review progress as objectives at weekly meetings and take corrective action as appropriate
Productivity and Financials:
- Ensure smooth flow of information to RSM & HOS to aid strategic decision making & ensure all financial & sales data is factually correct
- Monitor & manage trade discounts with TSOs month on month
- Monitor & track distributor ROI and propose suggestions to leverage on distributor profitability
- Implement quality & control measures at distributor outlets – FIFO, stock numbers etc.
- Responsible for depot sales tracking & to assist RSM in strategic planning against data gathered on a monthly basis
- Drive productivity optimization & motivation for TSOs and DSRs through daily interaction; weekly meetings & setting smooth operating procedures
- Assist RSM to ensure optimization of staffing requirements through liaison with HR Commercial Manager
Market Share:- Accountable for improving market share through identification of untapped channels, new towns, brand and pack size & optimal rack productivity
- Drive corporate marketing agenda with regional focus through customized local promotions
- Develop team capability to address channel partner stability related concerns, by evolving alternate GTM mechanisms
- Analyze & propose promotions with positive financial impact through rationalization of brand plans
- Market intelligence & competitor analysis – Monitor competitor activity and identify response plan in liaison with RSM
- Ensure smooth execution of all new product initiatives against regional business strategy
- Ensure execution of all merchandizing, display & operational priorities across territories
Process Improvement:- Propose ways to improve existing sales processes- data tracking, payment methods, supply chain etc.
- Build and maintain communication with Head Office/ Supply chain on product supply and POP related matters
- Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholders
- Maintain a regular physical presence in the territory to ensure understanding of internal and external customer needs
Team Building:- Assess and track team capability through ongoing feedback, regular review meetings & KPI tracking
- Conduct core skills assessment with DRs and DSRs to ensure strong coaching and selling skills
- Conduct field training to ensure market excellence in all areas
- Ensure ongoing motivation in the team through suggestions on R&R programs to HR Manager
- Partner with HR and drive Core People Processes across the team Own the frontline functional skill development action plan with HR
- Assist Process Owner during benchmarking of KC2 process & timely close the gaps identified by developing/modifying test scripts in order to mitigate emerging risks & improve controls effectiveness.
Qualifications:
- Preferably 5 - 7 years of experience in Field Sales particularly in FMCG sector
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Strong leadership skill
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People Manager
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Problem Solver
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MBA or master's in marketing & Sales
- Written and verbal communication skills
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Prioritization skills
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Sense of urgency to get results
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Proficient use of MS Office needed
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Frequent work on complex excel & Power Point applications.
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Strong team player
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Multi- tasking ability
- Proficient in maintaining speed in work
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Analysis and control