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Sr. Area Sales Manager Quetta

Overview:

Lead the sales team in deploying company strategies and develop plans to address local business needs. Train and motivate the team to achieve short term company objectives and long-term organizational strategy.

Responsibilities:
Strategy and AOP:
  • Set clear and SMART objectives to ensure delivery of AOP and Strat Plan in line with regional goals and cascade locally to territory team
  • Estimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each category
  • Implement & cascade action plan to territory team to execute counter strategies
  • Strategize and brainstorm with RSM to drive sustainable growth objectives & re-align strategy where necessary
  • Responsible to achieve monthly and quarterly volume targets as well as target brand & pack deliverables
  • Review progress as objectives at weekly meetings and take corrective action as appropriate
Productivity and Financials:
  • Ensure smooth flow of information to RSM & HOS to aid strategic decision making & ensure all financial & sales data is factually correct
  • Monitor & manage trade discounts with TSOs month on month
  • Monitor & track distributor ROI and propose suggestions to leverage on distributor profitability
  • Implement quality & control measures at distributor outlets – FIFO, stock numbers etc.
  • Responsible for depot sales tracking & to assist RSM in strategic planning against data gathered on a monthly basis
  • Drive productivity optimization & motivation for TSOs and DSRs through daily interaction; weekly meetings & setting smooth operating procedures
  • Assist RSM to ensure optimization of staffing requirements through liaison with HR Commercial Manager


Market Share:

  • Accountable for improving market share through identification of untapped channels, new towns, brand and pack size & optimal rack productivity
  • Drive corporate marketing agenda with regional focus through customized local promotions
  • Develop team capability to address channel partner stability related concerns, by evolving alternate GTM mechanisms
  • Analyze & propose promotions with positive financial impact through rationalization of brand plans
  • Market intelligence & competitor analysis – Monitor competitor activity and identify response plan in liaison with RSM
  • Ensure smooth execution of all new product initiatives against regional business strategy
  • Ensure execution of all merchandizing, display & operational priorities across territories


Process Improvement:

  • Propose ways to improve existing sales processes- data tracking, payment methods, supply chain etc.
  • Build and maintain communication with Head Office/ Supply chain on product supply and POP related matters
  • Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholders
  • Maintain a regular physical presence in the territory to ensure understanding of internal and external customer needs


Team Building:

  • Assess and track team capability through ongoing feedback, regular review meetings & KPI tracking
  • Conduct core skills assessment with DRs and DSRs to ensure strong coaching and selling skills
  • Conduct field training to ensure market excellence in all areas
  • Ensure ongoing motivation in the team through suggestions on R&R programs to HR Manager
  • Partner with HR and drive Core People Processes across the team Own the frontline functional skill development action plan with HR
  • Assist Process Owner during benchmarking of KC2 process & timely close the gaps identified by developing/modifying test scripts in order to mitigate emerging risks & improve controls effectiveness.
Qualifications:
  • Preferably 5 - 7 years of experience in Field Sales particularly in FMCG sector
  • Strong leadership skill
  • People Manager
  • Problem Solver
  • MBA or master's in marketing & Sales
  • Written and verbal communication skills
  • Prioritization skills
  • Sense of urgency to get results
  • Proficient use of MS Office needed
  • Frequent work on complex excel & Power Point applications.
  • Strong team player
  • Multi- tasking ability
  • Proficient in maintaining speed in work
  • Analysis and control

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