Sr Brand Manager, Marketing Capabilities & Creative Effectiveness

Sr Brand Manager, Marketing Capabilities & Creative Effectiveness

Location: Chicago, IL (AON) or Toronto, ON (Queen’s Quay Terminal) – Hybrid

The Opportunity

Reporting to the Global Marketing Capabilities Director, you will be a key driver within the Global Marketing Excellence team.

In this role you’ll champion our global marketing capabilities—partnering with teams across regions to nurture a culture of excellence. You’ll be embedding a world-class marketing culture across all global zones and markets. If you are a seasoned marketer who loves "how" great marketing gets done as much as the "what," this is your stage.

What’s on the Menu?

• Strategic Capability Building: Support the development of global training programs within our Marketing Competency model, with a heavy focus on the Brand Growth System and Creative Effectiveness.
• Global Training Leadership: Co-lead the creation of BGS training modules tailored to diverse learning audiences, from junior marketers to senior leadership.
• Cross-Functional Collaboration: Partner closely with Zone Capability teams, Creative Effectiveness, The Kitchen (our internal agency), and Global L&D to ensure our learning tools meet the nuanced needs of markets around the world.
• Engagement & Communications: Design and execute internal communication plans that drive excitement and adoption of our global marketing playbooks.

Recipe for Success

We are looking for a courageous, curious, and collaborative leader who brings:

• Proven Marketing Pedigree: Experience as a Senior Brand Manager (or equivalent) with a deep understanding of what makes a brand thrive.
• Strategic Influence: The ability to gain buy-in from senior stakeholders and effectively convey complex messages across various global channels.
• High-Stakes Communication: In this role you’ll champion our global marketing capabilities—partnering with teams across regions to nurture a culture of excellence
• Operational Resilience: A "never settle" mindset with the ability to navigate a "blank slate" environment and manage multiple high-stakes projects simultaneously.
• Capability Expertise: Experience launching, executing, and delivering scalable results for large-scale marketing models or playbooks is highly preferred. This includes tracking adoption and achieving data driven goals.
• Business Acumen: A strong grasp of how marketing capabilities and consumer experience directly impact the strategic direction of a global business.
• Global Mindset: The flexibility to occasionally adjust your schedule to support and collaborate with our international teams across different time zones.
• Travel – Maintain a pulse on our global markets through regular travel (up to 25%). You will build face-to-face partnerships with regional leadership teams to ensure local execution aligns with our Global marketing vision.