Sr Copywriter

The Senior Copywriter plays a key role in shaping and maintaining Phoenix Children’s brand voice across all written communications — with a focus on digital platforms, including the hospital’s website, blog and newsletters. This position is responsible for creating clear, compelling, and SEO-optimized copy that engages diverse audiences, drives web traffic and supports organizational goals through data-informed content strategy and performance measurement. The Senior Copywriter collaborates closely with marketing, digital, communications and clinical teams to produce content that is both strategically aligned and emotionally resonant. This role requires exceptional writing and editing skills, a deep understanding of healthcare communication, and the ability to balance creative storytelling with technical accuracy and compliance. This individual serves as a thought partner in developing SEO-driven editorial strategies and content frameworks that advance the organization’s digital visibility and audience engagement. Ideal candidates bring proven experience in harnessing AI tools, search engine marketing (SEM), search engine optimization (SEO), and content strategy, with a demonstrated ability to transform complex healthcare information into accessible, brand-consistent narratives.

• Brand Voice and Content Development
  
  • Serves as a primary steward of Phoenix Children’s brand voice, ensuring consistency, accuracy and tone across all written content.
  • Writes, edits and proofreads compelling copy for the website, blog, physician biographies, emails, newsletters, marketing campaigns and internal communications.
  • Translates complex medical and technical concepts into clear, engaging language for parents, patients, clinicians and community stakeholders.
  • Partners with designers, marketers, communicators and clinical experts to develop storytelling that supports brand and service-line objectives.
• SEO and SEM Strategy Integration
  
  • Develops and implements SEO best practices across web content to improve search rankings, visibility and user engagement.
  • Collaborates with the digital marketing team to integrate SEM strategies, optimize landing pages and ensure message consistency across paid and organic channels.
  • Conducts keyword research and content audits to inform ongoing content optimization.
  • Monitors and reports on content performance using analytics tools, making data-driven recommendations for improvement.
  • Works closely with the digital marketing team to apply performance insights and continually refine content for discoverability, engagement, and conversion.
• Website and Digital Content Management
  
  • Works closely with the digital and marketing teams to ensure timely updates and accuracy of all site copy.
  • Oversees editorial planning for blog and web content aligned with organizational priorities and seasonal campaigns.
  • Leads periodic audits of web and blog content to ensure accuracy and relevance.
  • Ensures all online content adheres to WCAG 2.1 Level AA Compliance accessibility standards, SEO best practices and HIPAA compliance.
• Marketing and Internal Communication Support
  
  • Writes and edits copy for print and digital marketing materials, including brochures, service-line campaigns and advertising.
  • Supports internal communications, including leadership messages, newsletters and employee engagement materials.
  • Ensures all materials align with brand standards and health system goals.
• Collaboration, Mentorship and Quality Control
  
  • Provides guidance and feedback to contributors to maintain quality and consistency across content.
  • Reviews content created by agency partners or other departments to ensure alignment with Phoenix Children’s tone and messaging.
  • Participates in content planning sessions and contributes to creative brainstorming and campaign development.
• Performs miscellaneous job related duties as requested.
  

To advance hope, healing and the best healthcare for children and their families

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities and specialties
• Investing in innovative research, including emerging treatments, tools and technologies
• Advancing education and training to shape the next generation of clinical leaders
• Advocating for the health and well-being of children and families

• We place children and families at the center of all we do
• We deliver exceptional care, every day and in every way
• We collaborate with colleagues, partners and communities to amplify our impact
• We set the standards of pediatric healthcare today, and innovate for the future
• We are accountable for making the highest quality care accessible and affordable