Sr. Creative Producer-(Mumbai Based)

About Pinkvilla

Pinkvilla is one of India’s largest digital platforms in the entertainment, lifestyle, and fashion space, reaching over 30 million unique users with a combined social media following of 21 million. We are constantly pushing the boundaries of digital storytelling across multiple platforms, with video content and YouTube playing a key role in our growth.

Role Overview

We are looking for a talented and versatile Sr Creative Producer who would work with us on project basis to ideate, produce, and manage compelling video content across formats and genres. This is a freelance role ideal for professionals with a strong creative instinct, production experience, and the ability to deliver high-quality content on tight timelines. You’ll work closely with Pinkvilla’s in-house teams on a project-to-project basis, helping shape the brand’s digital video footprint.

Key Responsibilities

• Creative Ideation & Development: Conceptualize engaging content formats, pitch ideas, and write scripts for both editorial and branded video content.
• End-to-End Production Ownership: Oversee the complete production process – from planning and pre-production to shoot execution and post-production coordination.
• IP & Format Creation: Contribute to the development of new show formats and video IPs aligned with Pinkvilla’s brand voice and audience.
• Branded Content Execution: Collaborate with brand teams and internal stakeholders to deliver content that meets creative and commercial expectations.
• Trend Integration: Stay updated with platform trends (YouTube, Instagram, Shorts, Reels) and infuse them into content planning and ideation.
• Cross-Team Coordination: Work in sync with scriptwriters, editors, designers, and talent to ensure smooth execution and timely delivery.
• Performance Insight: Use basic analytics insights to refine and evolve content ideas and formats over time.

Requirements

• 7+ years of experience in video production, creative direction, or digital storytelling (preferably for YouTube or digital-first platforms).
• Strong ideation, scripting, and visual storytelling skills.
• Proven experience producing both editorial and branded content.
• Ability to independently manage shoots, including talent coordination and on-ground direction.
• Familiarity with digital content trends, short-form video formats, and platform algorithms.
• Strong communication and collaboration skills.
• Proficiency in English and Hindi is a must.
• Mumbai-based candidates preferred for easier coordination during shoots, though remote work is possible for ideation and post-production phases.