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Sr. Demand Generation Manager - AI & Automation

United States

About Us

Sense is transforming the way companies hire with AI-powered technology designed to bring unprecedented speed, precision, and personalization to every step of the recruiting process. Our mission is to reimagine how organizations engage with talent—creating faster, smarter, and more human experiences for employers, recruiters, and job seekers alike.

Founded in 2015, Sense is a high-growth HR Tech SaaS company serving over 1,000 customers worldwide. With 250+ team members and backing from Google Ventures, SoftBank, Accel, and Avataar Ventures, we’ve scaled rapidly and continue to lead innovation in talent engagement and automation.

Our diverse and collaborative team is tackling one of the most universal challenges in the workforce—helping people find meaningful work faster. At Sense, you’ll have the opportunity to shape innovative AI solutions that are changing how the world hires, impacting millions of careers globally. Join us in building the future of hiring.

Job Description

We are looking for a rare breed of marketer: a Sr. Demand Gen Manager who views AI not just as a chatbot, but as a teammate. You will be responsible for the full lifecycle of our growth engine—from high-level campaign strategy to the technical implementation of AI-driven workflows that scale our reach.

In this role, you won't just run ads; you will build the connection between our marketing stack and AI agents to automate lead research, personalize outreach, and optimize the funnel in real-time.

This role is fully remote / work from home based in the continental US.

Key Responsibilities

1. Campaign Strategy & Execution

Develop and execute multi-channel demand generation campaigns (Paid, Social, Email, Webinars) to drive brand awareness and qualified pipeline.
Own the lead-to-revenue funnel, monitoring conversion rates and identifying areas to improve the buyer’s journey.

2. AI Agent & Workflow Development

Design and deploy AI agents to handle repetitive tasks (e.g., an agent that researches LinkedIn profiles to write personalized cold outreach snippets).
Build sophisticated, automated workflows using tools like Claude, Clay, and n8n to sync data seamlessly across our CRM and AI tools.

3. Technical Operations

Maintain the marketing tech stack, ensuring all tools are fully integrated and feeding clean, reliable data into our AI models.
Experiment with prompt engineering and LLM-based tools to improve content production, lead enrichment, and lead scoring models.

Job Requirement

Experience: 4–6+ years in B2B Demand Generation, Marketing Operations, or Growth Marketing. You have carried a pipeline quota and understand how to optimize core metrics like CAC, LTV, and funnel velocity.
MarTech & Ops Mastery: Deep, hands-on experience managing standard CRMs (e.g., Salesforce, HubSpot) and Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot). You know how to build and troubleshoot lead scoring, routing rules, and attribution models.
Data-Driven Decision Making: You possess strong analytical skills. You don't just report on the numbers; you build the dashboards, analyze the full-funnel data, and use those insights to dictate what we build or launch next.
AI Workflow Integration: You are comfortable working in low-code/no-code environments (like n8n, Zapier, Make, or Clay) to connect APIs, automate complex data enrichment tasks, and scale personalization.
Applied AI Enthusiast: You go beyond casual use of AI. You actively leverage GenAI tools (Claude, custom GPTs, etc.) in your day-to-day workflow to accelerate content creation, automate lead research, or streamline technical ops, and you are highly comfortable with prompt engineering.

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