Sr. Digital Marketing Executive

WebIndia Master is a leading digital marketing and web development agency, committed to delivering data-driven solutions that accelerate business growth. We are looking for a highly motivated Digital Marketing Executive to join our team and contribute to impactful marketing campaigns across multiple platforms.

Key Responsibilities

• Plan, create, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Shopping).
• Develop and implement digital marketing strategies to achieve lead generation, sales, and conversion goals.
• Conduct A/B testing on creatives, landing pages, and targeting to maximize performance.
• Monitor campaign performance daily and provide analytical insights and recommendations.
• Research audience segments, keywords, and competitor strategies to improve ROI.
• Coordinate with content, design, and development teams to ensure cohesive campaign execution.
• Prepare weekly and monthly performance reports for internal use and client presentations.
• Stay updated with industry trends, new ad formats, and best practices in digital marketing.

Requirements

• Proven experience managing Meta Ads and Google Ads campaigns.
• Strong understanding of CPC, CPA, ROAS, remarketing, and funnel optimization.
• Experience with tools such as Google Analytics, Google Tag Manager, Keyword Planner, etc.
• Basic knowledge of SEO is a plus.
• Strong analytical, communication, and reporting skills.
• Ability to manage multiple projects and meet deadlines.

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• 1-3 years of experience in digital marketing or paid advertising.

Benefits

• Competitive salary based on experience
• Performance incentives
• Friendly and growth-focused work environment
• Opportunities for skill development and certifications

Job Type: Full-time

Pay: ₹15,000.00 - ₹50,000.00 per month

Work Location: In person