Sr. Digital Marketing Executive

Job Summary

We are seeking a Senior Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate will have strong hands-on experience in performance marketing, content strategy, SEO/SEM, and analytics, with the ability to mentor junior team members and drive measurable business growth.

Key ResponsibilitiesStrategy & Campaign Management

• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Plan, manage, and optimize paid campaigns (Google Ads, Meta, LinkedIn, etc.)
• Drive lead generation, conversions, and brand awareness across digital channels

SEO & Content Marketing

• Oversee on-page and off-page SEO strategies to improve organic rankings
• Collaborate with content teams to create blogs, landing pages, and marketing assets
• Conduct keyword research and competitor analysis

Social Media & Email Marketing

• Manage social media strategy and performance across platforms
• Plan and execute email marketing campaigns, automation, and lead nurturing
• Monitor engagement metrics and optimize for growth

Analytics & Reporting

• Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, and ad platforms
• Provide insights and recommendations based on data and KPIs
• Monitor ROI, CAC, CTR, CPC, and conversion rates

Team Collaboration & Leadership

• Guide and mentor junior digital marketing executives
• Coordinate with design, content, sales, and product teams
• Stay updated with the latest digital marketing trends and tools

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 4–5 years of experience in digital marketing
• Strong knowledge of SEO, SEM, PPC, social media, and email marketing
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads
• Proficiency in Google Analytics, Tag Manager, and marketing automation tools
• Excellent analytical, communication, and project management skills

Preferred Qualifications

• Experience in B2B / B2C / Software / SAP (as applicable)
• Certifications in Google Ads, Analytics, HubSpot, or Meta Blueprint
• Experience with CRM tools like HubSpot, Salesforce, Zoho

Key Performance Indicators (KPIs)

• Lead generation and conversion rates
• Campaign ROI and cost efficiency
• Organic traffic and keyword rankings
• Engagement and growth metrics

Job Type: Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Work Location: In person