Sr. Digital Marketing Executive

Job Description – Digital Marketing Executive

Company Name: Ayur Upchar Healthcare

Position: Digital Marketing Executive

Department: Marketing

Location: [Office / Field / Hybrid]

Employment Type: Full-time

About Ayur Upchar Healthcare

Ayur Upchar Healthcare is a growing healthcare organization dedicated to providing affordable and holistic healthcare solutions through Ayurvedic and modern medical practices. We aim to expand our digital presence and reach more people through effective online marketing strategies.

Key Responsibilities

Plan, execute, and manage digital marketing campaigns on Google, Facebook, Instagram, and YouTube

Handle and grow social media platforms with engaging content

Perform SEO, SEM, SMO, and SMM activities to increase online visibility

Manage paid advertising campaigns (Google Ads, Meta/Facebook Ads)

Create marketing content such as posts, banners, captions, and creatives

Track, analyze, and report campaign performance using Google Analytics and other tools

Execute lead generation campaigns for clinics, camps, and healthcare services

Manage email marketing and WhatsApp promotional campaigns

Coordinate with internal teams for branding and promotions

Stay updated with the latest digital marketing trends and healthcare marketing policies

Required Skills & Qualifications

Graduate / Post Graduate in Marketing, Digital Marketing, or related field

1–3 years of experience in digital marketing

Strong knowledge of SEO, SEM, Google Ads, Meta Ads

Familiarity with tools like Canva, Meta Business Suite, Google Analytics

Good communication and content-writing skills

Ability to plan campaigns and achieve lead targets

Preferred Skills

Experience in healthcare or service-based industry

Knowledge of performance marketing and local lead generation

Basic photo/video editing skills

Working Hours

Monday to Saturday

Office Timings: 10:00 AM – 6:00 PM

Job Type: Full-time

Pay: ₹14,521.05 - ₹22,550.49 per month

Work Location: In person