Sr. Digital Marketing Specialist (Personal Injury Law Firm)

Working location/ hours:

On Site in Los Angeles ca, M-F (9am - 5:30pm)

Compensation:

Base Salary: $100,000 (DOE) plus Bonuses

About the Role

We are seeking a highly skilled Digital Marketing Specialist with direct, hands-on experience in personal injury law firm marketing. The ideal candidate is an expert in Local Services Ads (LSA), Google Pay-Per-Click (PPC), SEO, and social media marketing across all major platforms. This onsite role is responsible for driving lead generation, strengthening online visibility, and supporting firm growth in a competitive legal market.

Key Responsibilities

• Plan, launch, and optimize Google PPC and Local Services Ads campaigns tailored to personal injury practice areas.
• Oversee SEO strategy, including on-page optimization, keyword research, content coordination, and local SEO improvements.
• Manage and grow the firm’s presence on all major social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Create and schedule engaging social media content; analyze performance metrics; develop strategies to increase reach, engagement, and lead flow.
• Conduct A/B testing for ads, landing pages, and social content to maximize conversions.
• Monitor and analyze KPIs (CPL, conversion rate, intake quality, social engagement) and produce detailed performance reports.
• Collaborate with intake, content, and leadership teams to ensure accurate tracking and alignment with overall marketing goals.
• Maintain and optimize Google Business Profile listings and support review-generation initiatives.
• Stay current with Google Ads updates, LSA policy changes, SEO trends, and evolving best practices in social media and legal marketing.

Required Qualifications

• Degree in marketing or related field is required
• Minimum 4–5 years of digital marketing experience specifically within personal injury law firms (required).
• Proven expertise in Google PPC and Local Services Ads, including hands-on campaign management and optimization.
• Strong knowledge of SEO fundamentals and experience implementing on-page and local SEO strategies.
• Experience managing content, strategy, and growth across all major social media platforms.
• Familiarity with analytics tools (Google Analytics, Google Tag Manager, Meta Business Suite, etc.) and call-tracking platforms.
• Ability to manage large monthly ad budgets and optimize for measurable ROI.
• Strong analytical, communication, and organizational skills.
• Must work onsite full-time.

Preferred Qualifications

• Experience with additional paid channels (Meta Ads, YouTube Ads, Microsoft Ads).
• Experience with legal CRMs such as LeadDocket or Filevine.
• Google Ads, SEO, or social media marketing certifications.
• Experience in content planning, video production coordination, or agency/vendor management.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to directly impact the growth of a high-performing personal injury team.
• Ongoing professional development, training, and certification support.
• A collaborative, fast-paced onsite work environment.

Job Type: Full-time

Pay: $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Personal injury law firm marketing: 1 year (Required)

Work Location: In person