Sr. Digital Merchandiser / Front-End Developer

About Us:

At Dunlop Sports, we're driven by a passion for performance that has propelled us through 130 years of innovation. Our family of brands including Cleveland Golf, Srixon, XXIO, and Dunlop Racquet Sports stands united by the iconic Flying D logo and a commitment to helping athletes achieve their potential. We engineer experiences that transform how players connect with their game, celebrating innovation, authenticity, and the pure joy that comes from that perfect shot.

Position Overview:

This unique hybrid role bridges merchandising strategy and technical execution. The ideal candidate combines a merchandiser's focus on product presentation and conversion with a developer's ability to build and optimize site functionality. You'll shape brand-specific experiences across Dunlop Sport's family of brands, ensuring each brand's digital presence aligns with its positioning while driving measurable revenue growth.

Key Responsibilities

DTC Website Revenue and Customer Growth

• Lead website optimization strategy across all five brand sites to maximize conversion and average order value
• Drive customer acquisition through paid media, SEO, email marketing, and affiliate programs with focus on lifetime value
• Develop pricing and promotional strategies that protect brand equity while driving DTC growth
• Build first-party customer database and personalization capabilities across all brand websites
• Manage website functionality, user experience, and checkout optimization with IT team

Site Merchandising & UX Execution

• Manage category pages, product sequencing, promotions, and content placement in Salesforce Commerce Cloud (SFCC)
• Ensure merchandising execution aligns with each brand's distinct positioning (XXIO's luxury concierge style, Srixon's tour-driven performance story, Cleveland's short-game authority)
• Create comprehensive product content strategy including A+ pages, brand stores, video, and enhanced listings
• Ensure consistent brand presentation while optimizing for each platform's conversion requirement

Front-End Development & Technical Execution

• Build, customize, and troubleshoot front-end components, templates, and content slots in SFCC
• Implement technical customization using HTML, CSS, JavaScript, and ISML
• Partner with IT, creative, and marketing teams to ensure seamless execution of campaigns, seasonal launches, and promotions
• Coordinate digital product launches and seasonal merchandising campaign

Conversion Optimization & Personalization

• Implement A/B and multivariate testing to maximize CVR and AOV across brand sites
• Leverage Salesforce Einstein, CDP data, and Generative Experience Optimization (GEO) tools for dynamic personalization
• Develop competitive pricing intelligence and dynamic pricing strategies
• Manage inventory planning, forecasting, and allocation for DTC and digital wholesale channel

Strategic Digital Accounts Management

• Manage key relationships and performance across Digital Only accounts (e.g., Amazon) and golf-specific platforms
• Optimize digital shelf presence including content, advertising, search optimization, and placement
• Coordinate platform-specific strategies that complement DTC sales
• Negotiate promotional opportunities, secure premium placements, and manage advertising budgets
• Oversee product catalog management and inventory coordination across all digital channel

Performance Analytics and ROI Optimization

• Track and optimize key metrics including conversion rates, customer acquisition costs, channel profitability, and market share
• Develop reporting dashboards that measure incremental impact of DTC vs. third-party channels
• Analyze customer behavior data to improve product mix, merchandising decisions, and channel strategy
• Provide digital channel insights to inform brand strategy, product development, and marketing investment
• Monitor competitive digital strategies and recommend tactical response

Professional Program and Channel Coordination

• Oversee ExpertVoice program to drive professional advocacy while protecting consumer pricing
• Balance professional access with full-price sales objectives across all digital channels
• Coordinate professional program strategy with trade marketing and brand teams
• Manage digital-only wholesale accounts and specialty platform relationships

Education & Experience

Required:

• Bachelor's degree in Marketing, Business, Computer Science, or comparable experience with 7+ years of hands-on Salesforce Commerce Cloud (SFCC) and Salesforce Marketing Cloud (SFMC) experience
• Prior experience bridging technical customization (HTML, CSS, JavaScript, ISML) with ecommerce merchandising
• Valid driver's license with ability to travel as needed

Strongly Preferred:

• Experience working across multi-brand portfolios or premium consumer products
• Core Competencies
• Strong grasp of eCommerce KPIs and conversion optimization best practices
• Technical proficiency in front-end development with focus on merchandising outcomes
• Data-driven decision making with strong analytical capabilities
• Cross-functional collaboration skills with ability to work with both marketing and IT stakeholders
• Project management expertise with ability to manage multiple initiatives simultaneously
• Results-oriented approach with track record of driving revenue growth
• Comfort working in a fast-paced, highly customized digital environment
• Strong attention to detail and brand consistency across multiple platform

Technical Requirements:

Expert Level:

• Salesforce Commerce Cloud (SFCC)
• Salesforce Marketing Cloud (SFMC)
• HTML, CSS, JavaScript, ISML

Advanced:

• Salesforce Einstein and CDP data integration
• Generative Experience Optimization (GEO) tools
• Digital analytics tools (Google Analytics, Adobe Analytics)
• A/B testing and multivariate testing platforms
• SEO, paid media, and email marketing platforms
• Microsoft Office Suite
• Project management software (Monday.com)

To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below.

DISCLAIMER: This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the job's essential functions. Nothing in this position description changes the at-will employment relationship between the company and its employees.

DSA is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision-making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.