Sr Dir, Strategic Marketing & Insights

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Marketing Insights & Analytics

Job Category:

People Leader

All Job Posting Locations:

California (Any City), Colorado (Any City), Minnesota (Any City), Santa Clara, California, United States of America

Job Description:

Senior Director, Strategic Marketing & Insights

Location: Remote

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure, and atrial fibrillation (AFib) patients. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech.

We are searching for the best talent to join our team, as Senior Director, Strategic Marketing & Insights. This is a remote based role in the United States. Remote work options are considered on a case-by-case basis and if approved by the Company.

Purpose:

The Senior Director of Strategic Marketing & Insights overseas a team of managers and individual contributors, as well as other functions across the business in a matrixed environment, developing the global strategic marketing strategy to maintain the leadership of the Shockwave IVL coronary and peripheral product portfolio. This individual will build and foster the organization's network of relationships with external partners and maintain awareness of market insights and trends in order to develop effective leadership and portfolio marketing solutions. The position will report to the VP of Marketing & Education and work closely with the senior staff, functional leaders, and senior members of the marketing team.

You will be responsible for:

• The Senior Director, Strategic Marketing & Insights is accountable for global leadership and oversight in key areas:
  • Acquisition and analysis of global intelligence and insights from internal and external sources for emerging and established technologies
  • Evaluation of IVL technologies’ value proposition, product positioning and messaging, and planning for future potential opportunities
  • Collaboration with R&D, medical affairs and project management to initiate product bench, preclinical and clinical testing as needed
  • Drive proactive and reactive marketing strategies, campaigns, and essential collateral in an ongoing manner to address market dynamics
  • Ensure the proficiency of the global sales force to address IVL market leadership opportunities and IVL technologies’ positioning/counter-positioning with customers
  • Collaboration with downstream and upstream marketing on the development of go-to-market strategies for new Shockwave IVL products, including portfolio prioritization and planning, pricing, account targeting and segmentation, and sales support
  • Provide input into product development programs, especially for core IVL markets, which may include acting as executive sponsor for various PDP programs, market and opportunity assessments, market research and physician feedback, and design input for new products
  • Assist communications function with implementation of competitive internal and external communications strategy
• Oversee directors, senior managers, and senior individual contributors in a matrix environment, and is accountable for meaningful career development conversations and regular coaching and feedback.
• Partner closely with marketing leadership, US and EU sales leadership, commercial operations, cross-functional colleagues (including clinical, legal, R&D, regulatory and finance), senior management, advising on strategic insights and initiatives.
• Responsible for managing operational aspects of their teams (e.g., budget, performance, and compliance), as well as implementing workforce and succession plans to meet business needs.
• Proactively creates a purpose driven environment by aligning Johnson & Johnson’s Credo and Leadership Imperatives with the strategies and goals of the team and enterprise.

Requirements:

• BA or equivalent experience is required.
• Minimum 10-12 years of global marketing leadership experience in cardiovascular med tech
• Proven track record in med tech product management and/or product marketing, with experience launching novel new products and market development.
• Have a strong command of clinical research and practice in core IVL markets.
• Ability to build successful partnerships with the sales force and develop relationships with key opinion leaders.
• Demonstrates agility to modify strategies and tactics, when necessary, based on voice of customer and emerging trends.
• Effective communication skills with all levels of management and organizations.
• Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
• Ability to travel 30% or more may be required.

Preferred Requirements:

• MBA or advanced degree is highly desired.
• Preferably has coronary, structural heart or peripheral vascular technologies, with knowledge of relevant products and call points.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state, or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Leadership, Marketing, Sales

Preferred Skills:

Influencer Marketing, Sales Objectives, Staff Leadership

The anticipated base pay range for this position is :

The expected base pay range for this position is $221,000 to $299,000. The expected base pay range for this position in the Bay Area is $254,150 to $343,850.

Additional Description for Pay Transparency:

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis. Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, Employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member Caregiver Leave – 10 days Volunteer Leave – 4 days Military Spouse Time-Off – 80 hours Additional information can be found through the link below. https://www.careers.jnj.com/employee-benefits