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Sr Director/VP of Marketing

Rancho Cordova, United States

Join Our Dynamic Team as a Sr. Director / Vice President of Marketing!

Position: Sr. Director / Vice President of Marketing
Location: In‑Office, Rancho Cordova, CA 95670
Job Type: Full‑time, Exempt
Salary: $120,000 – $200,000 annually

Who We Are: EmployInsure LLC delivers Engineered Employment Products designed to eliminate gaps from antiquated practices and enable Frictionless Employment for customers across the employment value chain. Our Mission is to inspire and redefine the relationship between industry and individual by transparently connecting all buyers and sellers of talent to create maximum value.

Our diverse team is powered by forward-thinkers, innovators, and rapid problem-solvers. We are committed to making a significant impact to scale the company. We believe in fostering a collaborative and inclusive work environment where every voice is heard and valued.

EmployInsure is the parent company of its brands; Samuel Hale and Evoove, in exclusive partnership with the PACT. To learn more about us and our family of companies, check out our websites!

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The PACT Life – Welcome to The PACT

Our Core Values:

Entrepreneurial Spirit: A mindset that involves seeking out change, taking risks, and pursuing new opportunities.
Quest for a Deeper Understanding: A true professional never stops getting better at their craft. They practice and measure and debate over their understanding of the truth, embodying a growth mindset.
The Stockdale Paradox: We confront the brutal honesty of our current reality while always maintaining an unwavering faith in our ability to overcome all challenges that get in our way. We have toughness, determination, and passionate belief!

Key Responsibilities:

We’re seeking a hands-on Marketing leader to drive our growth initiatives. As the Sr. Director / VP of Marketing, you will set the strategic direction for marketing initiatives and ensure that strategy is executed to deliver measurable results. You’ll report directly to the CEO and serve as a key member of the leadership team, responsible for leading a high‑performing marketing function that fuels our growth in the PEO and staffing markets. This role demands versatility—think campaign execution, content creation, website management, and reporting—all with minimal oversight.

Lead Generation & Campaign Execution: Design and launch lead-generation campaigns via email, paid channels (LinkedIn, Google Ads), and webinars. Segment target audiences (e.g., SMBs, staffing agencies) and tailor messaging accordingly. Collaborate with Sales to ensure lead handoffs and follow-ups are timely and effective.
Content & Collateral Development: Create and/or manage production of Case studies, whitepapers, blogs, and landing pages, Client onboarding kits, sell sheets, and pitch decks. Ensure all content reflects PEO-relevant themes: compliance relief, WC savings, HR efficiency, etc.
Marketing Automation & CRM: Use HubSpot (or Salesforce/ActiveCampaign) to build workflows and nurture sequences. Launch and optimize drip campaigns, retargeting flows, and event-triggered emails.
Website & SEO Management: Maintain and update web content—landing pages, blogs, microsites. Implement on-page SEO best practices to boost organic visibility and engagement.
Sales Enablement: Equip account managers with updated decks, vertical-specific assets, and co-branded materials. Coordinate monthly client-facing newsletters to highlight product updates, industry news, or legal compliance alerts.
Analytics & Reporting: Track and analyze campaign performance: leads, cost per lead, pipeline contribution, MQL-to-SQL ratios. Prepare weekly/monthly dashboards for stakeholders. Identify opportunities to refine targeting, messaging, and channel mix.
Mentor and develop the marketing team: Recruit, inspire and manage a high functioning marketing team; ensure clear roles and expectations; and foster a culture of creativity and accountability. Promote cross‑functional collaboration with sales, finance, product and operations.

Basic qualifications:

Bachelors degree required in marketing, communications or a related field; MBA or advanced degree preferred.

A minimum of 8–10 years of progressive marketing experience in B2B services, SaaS, staffing or PEO, including at least five years in a senior‑leadership role overseeing a marketing department.
Demonstrated ability to craft marketing strategies and translate them into integrated campaigns that drive measurable growth, with a track record of improving lead generation, pipeline velocity and brand awareness.
Deep hands-on knowledge of AI, marketing automation and analytics platforms (HubSpot, Salesforce, ActiveCampaign), advertising channels (LinkedIn, Google Ads) and SEO/SEM best practices. Experience optimizing user funnels and landing pages.
Comfortable working with data to track KPIs, interpret results and iterate campaigns. Proficiency in web analytics tools (Google Analytics, SEMrush, etc.) and ability to manage budgets and forecasts.
Superior verbal and written communication skills; ability to convey complex ideas clearly and persuasively to executives, team members, clients and partners. Proven ability to recruit, develop and mentor high‑performing teams.
Additional Skillset Requirements:
- Writing strong copy for digital and print
- Running end-to-end digital campaigns solo
- Basic SEO and website CMS management
- Comfortable with data analytics—tracking, interpreting, optimizing

We Offer a Best-in-Class Professional Benefits Package to Support our Employees:

Comprehensive premium healthcare coverage: Medical, dental, and vision plans: Employees are 100% covered by the company. Low deductibles for spouse/partner and dependents
Generous Paid Time Off: Unlimited paid time off policy and paid holidays
Profit Sharing Plan: Share in the success of the company
Retirement Savings Plans: 401(k) with a 5% company match to help you secure your financial future
Lifetime pension plan: Vest into our pension plan for a lifetime income
Wellness Support: Access to wellness programs, mental health resources, financial counseling, legal support, and employee assistance programs.
Professional Growth Opportunities: Learning resources to help you thrive.
Death Benefits: Company-paid to protect you and your loved ones.
Flexible Work Options: Hybrid or remote work arrangements (where applicable).
Exclusive Perks: Employee discounts, Babble Language Learning, and more.

Join us and experience a benefits package designed to empower your well-being, career growth, and personal goals!

Samuel Hale is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.

Samuel Hale is an E-Verify company. For more information, please review our Participation and Your Right to Work.

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