The Sr. Field Marketing Manager will work closely with Brand Marketing and Sales to deliver the highest quality programs and execution, to drive planned Volume, NSV, DGP, and distribution growth for two states. This includes overseeing and driving strategic local and national programs, local sponsorships, partnerships, and key strategic relationships.
Role is a critical partner between the Brand Team, Local Sales, Finance, and SGWS Distributor teams. The function is responsible for ensuring that sales and distributor teams are educated and inspired about brand strategy, innovation, consumer targets and execute programming with excellence.
Sr. Field Marketing Manager sets framework for State Planning and build plans that are on brand, locally relevant and drive volume. Role works collaboratively with BI Analyst and Field Marketing Managers & Associates to ensure BI is appropriately planned against the right touchpoints, spent efficiently and forecasts are met.
Lead team of Field Marketers, helping them navigate and optimize core processes and deliverables across Florida & South Carolina. Partner with other business units to share best practices and collaborate on programming.
Drive diversity and inclusion within team and with the Consumer cohorts we are targeting. Lead brand programming for the Region.
Key customers of this role include: Sr. Marketing Director, Brand Managers, General Manager and direct reports (Marketing Managers, Associate Marketing Managers, Field Marketing Specialists, US Commercial stakeholders).