Sr. Graphic Designer

Job Overview

We are looking for a creative Thumbnail Designer to produce high-converting, visually engaging thumbnails for our real estate video content across platforms such as YouTube, social media, and property marketing campaigns. The ideal candidate understands visual storytelling, viewer psychology, and how thumbnails influence click-through rates.

The designer will work closely with the marketing and video production teams to create compelling thumbnails that highlight property features and attract potential buyers or investors.

Key Responsibilities

• Design eye-catching thumbnails for real estate videos, property tours, and market updates.
• Ensure thumbnails are optimized for click-through rate (CTR) and audience engagement.
• Collaborate with video editors and marketing team to maintain consistent brand identity.
• Highlight important elements such as property value, luxury features, location, or investment opportunity.
• Edit images of properties to enhance lighting, colors, and clarity.
• Create multiple thumbnail variations for A/B testing.
• Stay updated with thumbnail design trends and platform algorithms.

Required Skills & Qualifications

• Proven experience designing thumbnails for YouTube or video content platforms.
• Strong proficiency in design tools such as:
  • Adobe Photoshop
  • Adobe Illustrator
• Understanding of color psychology, typography, and composition.
• Ability to create attention-grabbing visuals without misleading viewers.
• Knowledge of YouTube thumbnail best practices (contrast, faces, text readability).
• Strong attention to detail and ability to meet deadlines.

Preferred Qualifications

• Experience working with real estate brands, brokers, or property developers.
• Knowledge of real estate marketing and property presentation.
• Basic understanding of Adobe Premiere Pro or video editing workflows.
• Familiarity with YouTube analytics and CTR optimization.

Key Performance Indicators (KPIs)

• Thumbnail Click-Through Rate (CTR).
• Video viewer engagement and watch rate.
• Consistency with brand guidelines.
• Turnaround time for thumbnail production.

Portfolio Requirement

Applicants must provide a portfolio showcasing thumbnails, preferably including real estate or property marketing content.