Sr. Insights Analyst

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

JOB TYPE: Full Time

LOCATION: Farmers Branch Headquarters. 4 days onsite, 1 days work from home.

TRAVEL REQUIREMENTS: >10%

HOW YOU WILL MAKE AN IMPACT

BSN SPORTS is seeking a data-driven, intellectually curious Senior Insights Analyst to support our Customer Experience (CX) organization. This strategic role will serve as the central hub for transforming raw data into actionable insights that improve customer satisfaction, retention, and operational performance.

This individual will play a critical role in aggregating, organizing, and synthesizing data across multiple touchpoints (customer interactions, sales behaviors, service performance, and operational workflows) to uncover meaningful insights and drive continuous improvement. The analyst will partner cross-functionally to ensure a holistic understanding of the customer journey and identify opportunities to elevate it.

This is a unique opportunity to shape how BSN SPORTS leverages data to better understand and serve our customers - driving a more proactive, insight-led approach to decision-making and experience design.

WHAT YOU WILL DO

Customer & Business Insights Development

• Aggregate and analyze data across multiple sources (ERP, CRM, service interactions, surveys, etc.) to generate actionable customer, sales, and operational insights
• Identify key drivers of customer satisfaction, retention, and churn through structured analysis and segmentation
• Translate complex datasets into clear, concise narratives that highlight trends, root causes, and opportunities for improvement
• Serve as the subject matter expert on customer experience performance, developing a deep understanding of the end-to-end customer journey

Analytics, Reporting & Visualization

• Design and develop dashboards and reporting tools to provide visibility into customer experience metrics, service performance, and operational health
• Establish and standardize KPIs for Customer Experience, including leading and lagging indicators
• Support CX functional leaders by providing standardized dashboards and views for monthly/quarterly business reviews that synthesize insights into a compelling performance narrative

Voice of Customer & Journey Optimization

• Partner with functional areas (e.g. Customer Care) to standardize data collection practices for optimized data aggregation and analysis
• Support the development and scaling of Voice of Customer (VoC) programs, including surveys, feedback loops, and qualitative insights
• Analyze customer feedback and behavioral data to identify friction points and opportunities across the customer journey
• Partner with CX and Operations leaders to prioritize and track improvement initiatives based on insight-driven recommendations
• Help define and measure success for key customer experience initiatives (I.e. business impact)

Cross-Functional Enablement & Data Strategy

• Partner with Sales, Operations, Marketing, Technology and Supply Chain to connect customer insights with business performance drivers
• Ensure data integrity and consistency across systems, helping define best practices for data capture and usage
• Support the integration of new tools, data sources, and processes that enhance visibility into the customer experience
• Act as a connector across teams, ensuring insights are actionable and embedded into decision-making processes

Operational Effectiveness & Continuous Improvement

• Build scalable frameworks for analyzing and monitoring customer and operational performance
• Identify inefficiencies in current processes and recommend improvements supported by data
• Support the development of playbooks, workflows, and reporting structures that enable a more proactive CX organization
• Contribute to a culture of continuous improvement by promoting data-driven thinking across the business

Tools, Systems & Technical Capabilities

• Leverage data and analytics tools such as Tableau, Excel, Snowflake, AI, and SAP to extract, manipulate, and visualize data from multiple sources
• Build scalable data models and perform advanced analysis using Excel (e.g., pivot tables, Power Query, complex formulas) and SQL-based environments (e.g., Snowflake)
• Develop and maintain dashboards and reporting solutions in Tableau to provide actionable insights and drive decision-making
• Partner with IT and data engineering teams to ensure data integrity, accessibility, and proper data architecture
• Apply working knowledge of ERP systems (e.g., SAP) to incorporate order, fulfillment, and operational data into analysis
• Leverage collaboration and productivity tools (e.g., Microsoft PowerPoint, Teams, SharePoint) to communicate insights and influence stakeholders

QUALIFICATIONS

Knowledge/Skills/Abilities:

• Strong ability to synthesize large, complex datasets into clear insights and recommendations
• Experience identifying trends, root causes, and opportunities across customer and operational data
• Ability to connect disparate data sources to tell a cohesive business story
• High attention to detail with a commitment to data accuracy and integrity
• Strong business acumen with the ability to connect data insights to real-world business outcomes. Self-starter with a proactive, ownership mindset
• Excellent communication skills, with the ability to present complex findings in a clear and compelling way
• Experience building relationships and collaborating across teams (Customer Experience, Sales, Operations, Finance, IT)
• Ability to influence stakeholders and drive action without direct authority
• Strong organizational skills with the ability to manage multiple projects simultaneously

Education/Experience:

• Bachelor’s degree in Business, Analytics, Finance, Data Science, Statistics, or a related field
• 4–7+ years of experience in analytics, business intelligence, customer insights, or a related role
• Experience working with customer, sales, or operational data in a complex, multi-system environment
• Experience supporting cross-functional teams and influencing decision-making through data• Advanced proficiency in Excel (e.g., pivot tables, complex formulas, data modeling)
• Strong experience with data visualization tools (Tableau preferred)
• Experience querying and manipulating large datasets using SQL (Snowflake or similar platforms)
• Familiarity with ERP systems (e.g., SAP) and CRM platforms (e.g., Salesforce or similar)
• Experience with data preparation tools (e.g., Alteryx, Tableau Prep, or similar) preferred

PHYSICAL REQUIREMENTS:

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending as necessary. This role is expected to be fully in office.

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.