Sr Internal Communications Manager

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About Us

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’ largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Senior Internal Communications Manager will lead strategic communication efforts for major change management initiatives across Freeman, including digital transformation, business transformation, and M&A integrations. Reporting to the Senior Director of Internal Communications, this role will serve as a trusted advisor to senior leaders and work teams, ensuring employees are informed, engaged, and aligned during periods of significant organizational change.

This position requires a strong strategic mindset, exceptional writing skills, and the ability to simplify complex concepts for diverse audiences. The Senior Manager will develop and execute integrated communication plans that drive understanding, reduce uncertainty, and foster a culture of adaptability and resilience.

This role also contributes to the broader internal communications strategy, helping manage key channels such as the intranet, newsletters, and company-wide meetings to ensure communications are aligned, impactful, and audience-focused. Familiarity with emerging tools, including AI-powered platforms for content creation, analysis, and personalization, is increasingly important to optimize reach and efficiency.

This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

Change Management Communications

Design and implement communication strategies that support organizational change initiatives (e.g., restructuring, technology adoption, cultural transformation, M&A integrations)
Partner with IT, HR, and senior leadership to ensure messaging is clear, consistent, and empathetic during transitions
Develop toolkits, FAQs, and leader guides to equip managers for effective change conversations

Strategic Communications Leadership

Serve as a strategic advisor to senior leaders on messaging, timing, and tone for change-related communications
Align change communications with enterprise priorities and cultural values
Monitor employee sentiment and feedback to adjust messaging and improve engagement

Content Development & Channel Management

Craft compelling content for multiple formats: leadership emails, intranet articles, presentations, and live events
Manage internal channels (intranet, newsletters, Teams, town halls) to ensure timely and effective delivery of change-related messages
Understand and leverage digital tools and analytics to optimize reach and impact

Measurement & Continuous Improvement

Track effectiveness of change communications through engagement metrics and feedback loops
Provide insights and recommendations to refine strategies and improve outcomes

Education & Experience

Bachelor’s Degree from a 4 year accredited college or university with a concentration in Communications, Journalism, Marketing, English, or a related field is required
8-12 years of experience in corporate or executive communications, preferably within large, matrixed organizations
Proven ability to partner with senior leadership and influence communication strategies
Experience developing and executing communications plans on major change management initiatives for large-scale business transformations and M&A integrations
Exceptional writing and storytelling skills; able to simplify complex concepts and navigate sensitive topics
Exceptional organizational and project management skills; able to manage multiple priorities and adapt quickly in a fast-paced environment
Excellent interpersonal and collaboration skills; able to build trust with executives and cross-functional partners
High level of professionalism, integrity, and discretion in handling confidential information
Familiarity with platforms like Microsoft 365 (PowerPoint, Word, Outlook, Teams), SharePoint, Poppulo, and emerging tools for content personalization and analytics
Proactive and resourceful self-starter who takes ownership of execution while welcoming input and feedback

Certificates, Licenses, Registrations

Travel Requirements

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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