Sr. Manager, Brand Communications

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

The Consumer Communications Sr. Manger role is responsible for creating, developing, managing, and executing communications strategies across earned media, influencer, and organize social media across a brand portfolio. This role requires a deep understanding of cross functional communication to effectively engage our target audience, enhance brand reputation, and drive consumer awareness and engagement. The Consumer Communications Sr. Manager is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.

Accoutabilities:

• Lead always-on social, influencer programs, and earned media to bring the brand to life and remain culturally relevant
• Plan and execute campaigns end-to-end, from briefing through launch
• Develop White Claw influencer strategy and execution, including growing and developing a strong network of influencer relationships.
• Manage creators and agencies, including influencer scoping, contracts, and partner oversight
• Track performance and optimize platform algorithms, engagement, and audience growth
• Oversee community management and consumer care standards, ensuring on-brand responses and reporting

Key Metrics & Financial Targets:

• Volume & Sales
• Brand Health
• Earned media placements
• Earned impressions
• Influencer content engagement
• Organic social channel growth

Own:

• Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels

Influence:

• Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing

Veto:

• Social Media Content, Influencer Partnerships, Earned Media Opportunities

Critical Stakeholders & Relationships:

• Brand Marketing
• Consumer Communication/Media
• Global Marketing
• Regional Marketing Team
• Community Management
• Media
• Loyalty/Rewards Programming

Qualifications, Education, & Experience:

• Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.
• Experience working in a fast-moving, explosive-growth global brand.

Skills Needed To Be Successful:

• Strong leadership skills and ability to take full ownership of program workstreams from start to finish
• Collaborative team player who works effectively across various business stakeholders

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• • Competitive annual salary $114,000 - $143,000 in Chciago, IL
  • Bonus plan designed to recognize company performance and individual contributions
  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.