Sr. Manager, Content Marketing and Communications

Job Profile:

Administrative Operations Specialist 3

Job Family:

Administrative Operations

Time Type:

Full time

Max Pay – Depends on experience:

$105,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

The Sr. Manager of Content Marketing and Communications will lead ASU Learning Enterprise’s content and communications strategy, collaborating across ASU and with external partners to tell impactful stories. You are responsible for overseeing and optimizing our communications and content marketing channels — including websites, blogs, social media, video and SEO — with the aim of scaling direct-to-learner and partner revenue to $100 million by 2030. You oversee the creation of various communications materials, including press releases, executive bylines, case studies, industry reports, and articles, as well as produce our annual report. Your strategic vision will guide a comprehensive Learning Enterprise content and communications calendar, ensuring a cohesive and dynamic narrative across all platforms and channels.

This role is pivotal in translating our organizational goals into compelling content narratives, raising awareness of our Universal Pathways, Career and Professional Learning, Global Initiatives and Learning Innovations portfolios in the markets they serve.

This role is based at ASU’s Tempe campus.

Salary Range: $100,000-$105,000; Depends on experience

Essential Duties:

Communications, Social Media and Media Relations:

• Craft and execute a comprehensive communications strategy that amplifies key narratives through storytelling, increasing awareness, engagement and conversions to support aggressive revenue growth goals.
• Oversee the development and execution of our Content and Communications Calendar to ensure ASU’s learning initiatives are announced, amplified and featured in major target publications, including ASU News.
• Leverage ChatGPT and other emerging AI tools to streamline and scale content creation.
• Ensure quality, accuracy and consistency across press releases, executive bylines, case studies, industry reports and blog posts.
• Collaborate with Marketing Operations and Demand Generation teams on influencer marketing strategies and campaigns.
• Oversee our learner and partner advocacy program, capturing testimonials to support 7+ brands across four learning portfolios.
• Partner with our media relations contractor to produce a high-profile and impactful executive thought leadership program.
• Manage a small but mighty team that currently includes the Manager of Social Media and Learner Advocacy.

Content Marketing and SEO Management:

• Manage a minimum of six websites built on Wordpress with the help of internal and external resources to ensure brand consistency and messaging alignment with the rest of ASU.
• Work closely with other members of the Marketing Team and our internal agency to write and produce compelling video, social media, email, and blog content that inspires, convinces and converts.
• Oversee SEO and AI discovery strategy across six websites and newsrooms, exponentially increasing web traffic and conversion rates.
• Be analytics obsessed, continuously refining and improving content strategies, to drive measurable growth in user engagement and revenue.

Vendor Management and Collaboration:

• Manage external vendors, including our media relations contractor, web agency, and SEO contractors, ensuring their work aligns with strategic goals and delivers on key objectives.
• Conduct regular meetings and strategy sessions with key stakeholders across ASU, ensuring a cohesive and integrated approach across all internal and external communications channels.

Desired Qualifications:

• Proven experience in leading content marketing and communications, with a track record of increasing engagement and revenue through strategic content.
• Expertise in managing digital content and SEO programs, with demonstrated success in using data to drive content strategy and business outcomes.
• Strong record in producing compelling narratives through various types of content, including blog posts, surveys, case studies, and industry reports
• Experience in overseeing integrated communications calendars and coordinating cross-functional teams to deliver consistent and impactful messaging.
• Exceptional communication and collaboration skills, with the ability to work effectively with internal and external stakeholders to promote ASU’s charter and values.
• Experience in managing external vendors and agencies, with a strong ability to align outsourced activities with internal goals and metrics.
• Demonstrated success in overseeing PR, web development, and SEO strategies that contribute to increased engagement and revenue.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
• Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
• May be required to perform tasks in the field within and/or across University campuses.
• Ability to clearly communicate to perform essential functions.

Department Statement:

About the Learning Enterprise

We believe that the rigid and linear design of traditional higher education is neither an effective ladder to social and economic opportunity for all learners nor is it responsive to rapidly evolving workforce needs. ASU has responded to these challenges with the creation of Learning Enterprise (LE). We are guided by the belief that everyone should have universal access to education and opportunity. At every stage of life.

LE re-imagines the role of universities in society and evolves the design of learning offerings. These products (LE’s learning offerings) are academically rigorous, tech-enabled, and outcomes-driven. They are stackable, accessible, and evidence-based — designed to respond to the needs of students and employers with the resources and values of the university.

LE‘s initial focus is on the following areas: foundational skills and mindsets, professional and technical career skills and personal development, cultural and civic learning.

At LE, we share a common set of values that guide our work and collaboration:

Scrappy. We are undaunted by challenges. We remain undeterred by anything that stands in the way of moving our vision forward. If we fall, we get up, over and over again. If it doesn’t exist, we create it. If something doesn’t work, we try something else.

Driven. We always push to be better for ourselves, for each other, and for our students. We are not defeated or guided by the status quo. We see what could be and relentlessly pursue it.

Intentional Architects. We know our attitude towards what we are doing will determine our success. We see the big picture and take deep pride in building every block that makes up our long-term vision. We are motivated by the potential of a transformed future while remaining firmly focused on tending to the tasks in front of us today.

Leading from the heart. We deeply care about people and their well-being. Everyone is unconditionally supported . We believe in human potential and invest in continuous growth.

Candid collaborators. We share ideas and feedback at all levels . We have strong opinions loosely held and intentionally engage in debate. We strive for clarity through direct and honest communication. We know our work is better for it.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$13117.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

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Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.