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Sr. Manager, Customer Marketing

At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-/

Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Sr. Manager, Customer Marketing will plan, develop and execute a focused Seasonal go-to-market plans that profitably grow sales across each channel of distribution.

The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform Seasonal go-to-market strategies. Specifically, deploy essential marketing tactics (4-P’s):

Price/Product architecture - ensure the right product at the right price in the right size
Placement – optimize in-store merchandising and communicate how our unique offerings will create a compelling win/win proposition for our customers
Promotion - deploy effective customer push (trade) and cosnumer pull (customer marketing) tactics

This role is based at our corporate HQ in downtown Chicago and reports to the Director of Customer Marketing

Ways you will make a difference

Participate in the development, management, and implementation of Seasonal marketing strategies, plans, and programs for assigned campaigns, promotions, and innovation to support business growth.
Work closely with the Field Sales Team on selling each of the 4 seasons.
Lead major business change activities with a focus on commercializing new Seasonal products into the marketplace
Collaborate with and lead multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering)
Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions
Handle multiple initiatives simultaneously and work under pressure to meet deadlines
Investigate and problem solve key concerns associated with product development and margin enhancement projects
Engage with Marketing to provide insight into the complexity and cost associated with early-stage initiatives
Manage customer marketing budgets and perform analysis to ensure investments provide acceptable ROI
Evaluate and recommend go/no-go action based on the viability of a strategic initiative
Develop a deep understanding of local markets and consumers and apply that understanding to developing Seasonal plans and strategies
Perform special projects as required

Skills that will make you successful

Results driven
Strong work ethic with high sense of urgency, accountability, and initiative
Ability to manage multiple projects and deadlines with an ownership mentality; strong planning and organization skills
Willingness to attack problems for immediate resolution
Effective verbal and written communicator across all levels of the organization
Ability to understand and articulate complicated concepts in clear, concise terms
Business acumen with strong analytical skills and demonstrated technical competence
Continuous improvement mindset with high tolerance for ambiguity
Commercial understanding of marketing, sales and operational strategy, planning and budgetary issues
Willingness to travel as needed
High proficiency in MS Excel and Office Suite
Functional SAP user is a plus

Experiences that will support your success

Minimum Bachelor's degree, preferably in Business, Marketing, or related field
Minimum of 5 years of sales, marketing, or business experience preferably in the CPG industry.
Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets and analytical problem-solving
Relevant project management or consulting work is preferred
Experience and skill presenting concepts to multiple audiences, including senior leadership

What We Offer

At Ferrara, we’re proud to support our employees by providing comprehensive benefits such as health insurance, dental insurance, a 401(k), and paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR

Compensation

The salary range for this role is $125,895 - $176,253 annually.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

Nearest Major Market: Chicago

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