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Sr Manager, Demand Generation
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About Afiniti
Afiniti's vision is to lead the contact center industry by delivering innovative AI solutions that uniquely enhance customer lifetime value and operational efficiency, earning us the trust of leading consumer companies worldwide. Over the past 16 years, Afiniti’ patented technology has paired customers and contact center agents in real-time based on how well they are likely to interact, leading to better experiences across the entire customer journey. As our products evolve, it is our mission to retain and grow revenue by creating repeatable AI-driven solutions that transition from high-touch managed services to product-led growth.
Afiniti operates throughout the world and has driven billions of dollars of precisely measurable AI value for our telecommunications, banking, insurance, healthcare, and travel customers.
To learn more, visit www.afiniti.com.
About the Role
We’re looking for a strategic, data-driven, and hands-on Senior Manager of Demand Generation to build and scale our pipeline generation engine. This is a high-impact role, you’ll shape our demand generation program from the ground up and play a critical part in driving awareness, engagement, and revenue growth across key markets.
You’ll lead the development of our demand generation framework, manage campaigns across multiple channels, and oversee a Content Manager to ensure our storytelling and execution are tightly aligned to business goals. This role is fully remote, offering flexibility and autonomy while collaborating closely with Sales, Product Marketing, and Strategy teams.
Location: United States (Remote)
Department: Marketing
Reports to: Head of Marketing and Strategy
Key Responsibilities
- Own the demand generation strategy end-to-end, driving awareness, lead generation, and pipeline growth across paid media, email, content, SEO, ABM, and events.
- Develop and execute integrated campaigns tailored to our target ICPs and buyer personas, including users, executives, and decision-makers.
- Lead and mentor a Content Manager, ensuring content strategy and production directly support demand generation goals.
- Build and scale ABM programs that deliver personalized, high-impact engagement with target accounts.
- Create and optimize the content framework aligned to the buyer journey—from ad copy and landing pages to nurture sequences and thought leadership.
- Collaborate cross-functionally with Sales, Product Marketing, and Data teams to refine ICPs, improve lead handoff, and enhance meeting-to-opportunity conversion rates.
- Develop sophisticated audience segmentation and personalized campaign flows using marketing automation and analytics platforms.
- Implement attribution and reporting frameworks to measure performance, identify what drives qualified opportunities, and optimize ROI.
- Test, learn, and iterate on channel performance across verticals such as PEOs, business services, fintech, and insurance.
- Present campaign insights and recommendations to senior leadership, influencing broader go-to-market strategy.
Minimum Qualifications
- 4+ years of B2B SaaS demand generation or growth marketing experience, with a proven track record of driving measurable pipeline and revenue.
- Demonstrated success in building and scaling demand generation programs from the ground up.
- Experience managing and mentoring direct reports (e.g., content, marketing operations, or campaign specialists).
- Strong analytical and creative mindset—comfortable with both funnel metrics and storytelling.
- Hands-on experience with modern marketing tools (e.g., HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, Meta Ads).
- Excellent communication, collaboration, and presentation skills.
- Thrives in fast-paced, early-stage environments with a builder’s mindset.
Preferred Qualifications
- Experience in high-growth B2B SaaS or startup environments.
- Experience marketing to marketing or business decision-makers.
- Background in marketing operations, CRM management, or analytics.
- Proven ability to develop personalization and segmentation strategies at scale.
Why Join Us
This is an opportunity to make an immediate and lasting impact. You’ll have the autonomy to build our demand generation engine from the ground up, lead a small but mighty team, and directly influence revenue growth. If you’re a creative, data-savvy marketer who loves both strategy and execution and thrives on driving measurable results—this role is for you.
Compensation
Base Salary Range: $120,000 – $150,000
Additional: Target bonus (~10-15% of base)
Compensation is commensurate with experience and location within the U.S.
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