Sr Manager Product Marketing & Sales Enablement

• Lead end-to-end go-to-market strategy for new and enhanced RMN ad products and capabilities such as CTV, measurement, audience, Social, onsite and more.
• Establish clear, consistent positioning and branding for the Retail Media Network across all internal and external channels.
• Translate complex product capabilities and data insights into compelling, sales-ready narratives and materials.
• Own sales enablement assets, including pitch decks, one-pagers, training materials, and client communications.
• Drive stakeholder alignment across Business Strategy, Sales, Product, Marketing, PR, and Leadership to ensure coordinated launches.
• Lead external visibility efforts, including trade marketing, webinars, industry communications, and LinkedIn presence.
• Manage cross-functional projects within the UB Media ecosystem while mentoring a direct report to ensure operational excellence.

THE ESSENTIALS FOR SUCCESS:

• 7+ years of experience in product marketing, commercialization, sales enablement, or strategy.
• Direct experience within:
  • Retail Media Networks
  • Digital advertising / AdTech / Measurement
  • CPG media strategy or brand partnerships
• Proven track record launching and commercializing advertising or measurement solutions.
• Experience building sales enablement programs at scale and supporting sales teams.
• Exceptional storytelling ability — able to synthesize data, insights, and product detail into clear narratives.

• Ability to translate technical product capabilities into client-ready materials.
• Advanced presentation and visualization skills (PowerPoint mastery required).
• Excellent stakeholder management and cross-functional leadership capabilities.
• Experience working with PR/comms teams on industry positioning.
  
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