Sr. Manager, Regional Marketing

Pediatric Associates was founded in Hollywood, FL in 1955. The same clinician-led, evidence-based, medical home passion is a unifying driver for those who join Pediatric Associates Family of Companies. The Pediatric Associates Family of Companies is a growing team of Pediatricians and Pediatric Care Teammates who are excited to be part of the first nationwide Pediatric Primary Care Medical Home. We further our uniqueness by ensuring the clinician voice is leading our medical home innovations.

PRIMARY FUNCTION

The Sr. Manager, Regional Marketing drives new patient acquisition and retention outcomes for their assigned region. This role collaborates with marketing channel owners on development and execution of data-driven strategies that deliver measurable growth through brand awareness, patient acquisition, retention improvement, and value-based care (VBC) membership expansion. This role requires executive presence to partner independently with market presidents, practice managers, and clinical leadership while leveraging centralized marketing resources and standardized campaign frameworks.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list may not include all the duties that may be assigned.

Strategic Market Leadership and Ownership:

Stakeholder Management and Executive Presence:

Local Market Expertise:

Collaboration and Analytics:

QUALIFICATIONS

EDUCATION: Bachelor's degree in Marketing, Communications, or Business required; MBA or advanced degree preferred.

EXPERIENCE: 5+ years of experience in a marketing role with a proven track record of career progression required.

KNOWLEDGE, SKILLS AND ABILITIES

• Think strategically while executing tactically; strong business acumen with understanding of ROI analysis and marketing attribution; data-driven decision-making.
• Work effectively with market presidents and C-suite stakeholders; influence without authority; navigate complex organizational dynamics.
• Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, paid media, social, email/SMS); knowledge of healthcare regulations and HIPAA.
• Strong organizational and project management skills; work independently with minimal supervision; resourceful problem-solving.
• Excellent written/verbal skills for diverse audiences; present complex data clearly; build relationships and collaborate effectively.
• Strong analytical skills; proficiency with MS Office Suite; experience with marketing analytics platforms and CRM systems preferred.

TYPICAL WORKING CONDITIONS

• Remote position with up to 50% travel to clinics in an assigned regional footprint for stakeholder management and relationship building.
• Occasional in-person meetings with market presidents and practice managers; attendance at regional/company leadership meetings.

OTHER PHYSICAL REQUIREMENTS

• Vision
• Sense of sound
• Sense of touch

PERFORMANCE REQUIREMENTS

Adhere to all organizational information security policies and protect all sensitive information, including but not limited to ePHI and PHI (Protected Health Information) in accordance with organizational policy, Federal, State, and local regulations.

The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to be an accurate reflection of the general nature of the level of the job.

The Pediatric Associates Family of Companies is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.