Sr Manager, Strategic Digital Marketing, DSA (REMOTE)

The Senior Digital Marketing Manager for Discovery and Safety Assessment is responsible for co-creating and effectively translating marketing strategies into digital marketing campaigns to drive pipeline, build awareness, generate and nurture leads, and support customer retention for our discovery, toxicology, DART, pathology, bioanalysis, biomarkers, DMPK product lines, and more. As part of the Strategic Marketing team, you will contribute to digital marketing strategy for Charles River and drive digital marketing strategy for the DSA business in conjunction with the DSA marketing team. Responsibilities of the role include developing, executing, and managing integrated digital campaigns and messaging for relevant products and services, controlling the associated budget to increase brand awareness, generating and nurturing leads, measuring impact, and supporting current and future client relationships.

Responsibilities:

• Define and establish a global comprehensive digital marketing strategy for the discovery and safety assessment division with direction and partnership with strategic marketing leads.

• Drive digital marketing results to achieve global revenue and ROI targets for DSA.

• Manage and measure the effectiveness of a coherent communication strategy across all digital channels, to drive awareness, develop/nurture leads, and support the promotion of integrated offerings with other business units where appropriate.

• Develop and implement short-and long-term digital campaigns that support BU marketing plans and input into budget planning. Track spend for the current calendar year, measure the effectiveness of planned activities against business objectives, and provide recommendations for next year’s plan.

• Boosting customer acquisition and retention via targeted campaigns while nurturing long-term relationships and increasing customer lifetime value.

• Maximizing ROI on digital marketing spend through data-driven optimization.

• Set KPIs for digital marketing campaigns, monitor performance, and pivot to maximize impact and increase ROI.

• Provide ongoing reports on impact and funnel metrics to the strategic marketing team, manage inputs to dashboards, and present findings.

• Enhancing user experience across digital touchpoints (website, social media, email, etc.).

• Iteratively test digital initiatives to identify what works best and recommend/implement data-driven improvements.

• Apply strong analytical ability to evaluate end-to-end customer experience across multiple channels, teams and customer touch points.

• Manages and continuously elevates digital marketing campaign workflows and intake processes with our marketing team members and vendors.

• Educate and influence non-digital partners on new data sources, digital marketing capabilities and technologies on how to best use them in their go-to-market strategies.

• Plan, execute, manage, and drive the adoption of digital technologies across multiple digital marketing channels (SEO, SEM, Display, Retargeting, Social, Marketing Automation).

• Maintain consistent brand messaging across all digital channels.

• Bachelor’s Degree in Marketing, Digital Marketing, Business, or documented equivalent experience.
• 10+ years’ experience building and driving multi-channel B2B digital marketing strategy.
• Knowledge of the pharma, biopharma, and biotech markets for drug development products and services.
• Strong interpersonal and relationship-building skills; experience in dealing with multiple and diverse internal collaborators, and interacting with business and technology partners across all organizational levels.

Knowledge, Skills, Abilities:

• Develop and implement digital strategies that engage current and prospective customers to drive successful business outcomes through multiple digital touchpoints and channels

• Collaborate and influence across a complex and dynamic global, regional and corporate digital marketing organization to anticipate, optimize, and evolve digital marketing strategies

• Review and communicate digital marketing metrics, making strategic insights and recommendations in collaboration with corporate and divisional analytics teams

• Educate and influence non-digital partners on new data sources, digital marketing capabilities and technologies and how to best use them in their go to market strategies

• Maintain knowledge and skills within emerging digital marketing capabilities ensuring these are shared and adopted across the organization

• Able to control budgets and familiar with digital marketing financial planning and strategy

• Channel experience within paid and organic social, marketing automation, display advertising, retargeting, pay-per-click advertising, paid and organic search, and third-party database advertising.

• Experience leveraging AI tools for digital content creation and optimization across channels.

• Experience creating and building consensus for go-to-market plans using digital channels.

• Strong data analysis and critical thinking skills, and can visualize metrics to clearly communicate key insights. Strong understanding of how online customer journeys interact with the sales process and an understanding of how leads and opportunities are optimally tracked and measured through a sales pipeline.

• Strong project management and organizational abilities.

• Ability to prioritize workload effectively as well as identify and resolve problems by completing tasks with a strong attention to detail.

• Effective and efficient communication skills to facilitate working in cross-functional teams and with collaborators and agencies to deliver the best results.

• Proficient to expert skills in the following tools (or comparable tools): Google Analytics, PowerBI, pivot tables, Pardot, Salesforce, LinkedIn Campaign Manager, Google AdManager, Google TagManager, Conductor, Office365.

The pay range for this position is $100K – $125K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.