Sr. Marketing Executive

Please note, this position is based in Sharjah.

The Senior Marketing Executive will support and drive the marketing efforts for Big Bad Wolf, focusing on event-specific campaigns and year-round brand initiatives. This role emphasizes hands-on planning and execution of marketing activities, coordination with internal teams, and close collaboration with external stakeholders to ensure successful campaigns and strong brand visibility.

• Assist in developing and implementing marketing strategies tailored to Big Bad Wolf’s large-scale book sale events and regional audiences.
• Plan and execute event-specific marketing campaigns to maximize attendance, engagement, and sales.
• Monitor and support on-site marketing activities during events, ensuring smooth execution and consistent branding.
• Coordinate PR efforts for book sale events, including pre- and post-event media coverage and media relations.
• Support organization-wide PR initiatives to strengthen brand reputation.
• Manage day-to-day social media activities, including campaign content, live event updates, and audience engagement.
• Oversee routine digital marketing efforts such as website updates, email campaigns, and content scheduling.
• Track and report on campaign and digital performance, providing insights for improvements.
• Ensure brand consistency across all marketing channels and materials.
• Conduct market research to identify audience trends, competitor activity, and opportunities for growth.
• Coordinate with finance on budget tracking for campaigns and initiatives.
• Prepare marketing reports to measure campaign impact and share results with management.
• Work closely with the Marketing Manager and senior management to align activities with overall business objectives.
• Build and maintain working relationships with media partners, influencers, sponsors, and community stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4–6 years’ marketing experience, ideally in events, or retail.
• Knowledge of digital marketing tools (Google Analytics, Meta Ads, SEO/SEM, CRM).
• Strong communication and project management skills.
• Experience with e-commerce marketing is a plus.

Personality & Mindset

• Can-do attitude — proactive, solution-oriented, and eager to take ownership.
• Adaptable and resilient in fast-paced, event-driven environments.
• Detail-oriented, yet able to see the bigger picture.
• Strong team player with leadership potential and a growth mindset.

Job Type: Full-time

Pay: From AED8,000.00 per month

Experience:

• Marketing: 7 years (Required)

Expected Start Date: 20/10/2025