Sr. Marketing Executive

Job Description: Senior Marketing Executive

Company: Bawa Polymers

Location: [New Delhi]

Department: Marketing

Reports to: Marketing Head / Management

About the Company

Bawa Polymers is a leading Indian manufacturer of insulating varnishes, impregnation resins, and wire enamels. These products are vital in motors, transformers, generators, EV stators, and other electrical equipment. With state-of-the-art plants, in-house R&D, and an expanding global footprint (exports to Africa, Middle East, and Southeast Asia), we combine innovation and technical expertise to deliver reliable insulation solutions.

Role Overview

The Senior Marketing Executive will be responsible for end-to-end marketing – both online and offline – with a special focus on lead generation, CRM optimization, and data-driven decision-making. The candidate will play a pivotal role in building a strong brand presence, improving customer engagement, and enabling sales growth.

Key Responsibilities

1. Lead Generation & CRM Management

• Identify and qualify domestic and international leads through online channels, exhibitions, and industry databases.
• Develop structured processes for sorting, cleaning, and segmenting customer data.
• Build and maintain a centralized CRM system to track leads, prospects, and customer interactions.
• Perform data analytics to identify high-potential customers, trends, and cross-selling opportunities.
• Regularly prepare and share lead conversion reports with sales and management.

2. Online / Digital Marketing

• Plan and execute SEO & SEM strategies for website and product visibility.
• Manage social media platforms (LinkedIn, YouTube, Instagram) with technical posts, updates, and campaigns.
• Create email marketing flows (welcome series, follow-up sequences, newsletters).
• Run Google Ads / LinkedIn Ads targeting OEMs, distributors, and engineers.
• Maintain and update the company website, blogs, and landing pages for lead generation.
• Monitor digital KPIs (CTR, CPC, conversion rates, impressions, etc.).

3. Offline / Traditional Marketing

• Plan and manage trade fairs, exhibitions, and technical seminars (CWIEME, CoilTech, ELECRAMA, etc.).
• Prepare brochures, flyers, catalogs, and case studies with technical + branding balance.
• Coordinate CSR activities, corporate gifting, and customer workshops.
• Ensure consistent branding at factories, warehouses, and events.
• Liaise with agents, distributors, and industry associations.

4. Market Research & Strategy

• Conduct competitor benchmarking (pricing, product range, branding tactics).
• Track industry demand trends in automotive, EV, and railway applications.
• Build target customer lists (OEMs, SMEs, large industries) and refine regularly.
• Provide actionable insights for R&D and sales teams to align with customer needs.

5. Internal & External Coordination

• Work closely with the sales team for lead nurturing and follow-ups.
• Develop presentations, sales decks, and technical proposals.
• Collaborate with R&D and production teams for product launches and demos.
• Assist management in quarterly planning, budgeting, and growth tracking.

Qualifications & Skills Required

• MBA/PGDM in Marketing, Business, or International Business.
• 4–8 years of experience in B2B / Chemical / Industrial marketing.
• Strong knowledge of digital marketing tools (SEO, SEM, Google Ads, LinkedIn).
• Experience with CRM platforms (Zoho, HubSpot, Salesforce, or equivalent).
• Excellent analytical skills to interpret lead data and marketing metrics.
• Strong communication and interpersonal skills (English mandatory, Hindi preferred).
• Ability to work independently and handle end-to-end marketing campaigns.

Key Competencies

• Data-driven decision making
• Strategic thinking & problem-solving
• Technical learning ability (understanding varnishes/enamels)
• Relationship management & networking
• Creativity and branding mindset
• Strong project management

Growth Path

This is a strategic role, offering growth into Marketing Manager / Head of Marketing with a strong focus on CRM, analytics, and brand leadership.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund