Sr. Marketing Manager

Develop and execute omnichannel marketing strategies across retail, digital and e-commerce platforms

• Drive 360 campaign management ensuring integration between retail, CRM, social and events
• Lead digital marketing initiatives including paid media, SEO, influencer collaborations and social strategy through the team.
• Oversee CRM programs to enhance loyalty, personalization and retention
• Create and deliver impactful in-store activations, visual merchandising and event marketing campaigns
• Manage partnerships with PR agencies, influencers and media for brand visibility
• Lead and mentor the marketing team fostering collaboration and high performance
• Track, analyze and report on campaign effectiveness providing data-driven insights for improvement
• Manage budgets efficiently ensuring maximum ROI on marketing initiatives