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Sr. Marketing Manager

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Develop and execute omnichannel marketing strategies across retail, digital and e-commerce platforms

  • Drive 360 campaign management ensuring integration between retail, CRM, social and events
  • Lead digital marketing initiatives including paid media, SEO, influencer collaborations and social strategy through the team.
  • Oversee CRM programs to enhance loyalty, personalization and retention
  • Create and deliver impactful in-store activations, visual merchandising and event marketing campaigns
  • Manage partnerships with PR agencies, influencers and media for brand visibility
  • Lead and mentor the marketing team fostering collaboration and high performance
  • Track, analyze and report on campaign effectiveness providing data-driven insights for improvement
  • Manage budgets efficiently ensuring maximum ROI on marketing initiatives

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