Sr. Marketing Program Manager

Stanford Graduate School of Business
Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact. We invite you to be part of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world.

Success at the GSB is defined by The GSB Way - a commitment to shared purpose, community, and excellence in all that we do. We seek individuals who elevate themselves and those around them through the practice of academic candor, generous collaboration, and bringing curiosity and rigor to solving meaningful problems. At the GSB, impact means taking ownership, and contributing to a purpose-driven, collaborative, and high-performing community in service to the institution’s mission.

The Stanford GSB Admissions Office seeks a Senior Marketing Program Manager. This role will help shape the future of Stanford GSB Admissions marketing for theMBA and MSx programs. In this role, you’ll develop and execute innovative, multi-channel programs that put Stanford GSB on the radar of the world’s most promising future leaders. From pioneering our TikTok strategy to empowering students as content creators to overseeing programs that reach prospects in new ways, you’ll challenge conventions, experiment boldly and use creativity and analytics to drive measurable growth in awareness and applications. This isn’t just program management; it’s devising, launching and owning marketing programs that move people. You’ll have the opportunity to partner and collaborate across the GSB Admissions team, GSB organization and Stanford University, as well as manage budget and projects from idea to execution.

Your primary responsibilities* include:

Develop and execute new marketing strategies and programs to reach prospective students and move them through awareness to consideration and application.

• Support the GSB Admissions upper funnel marketing strategy to reach applicants with relevant content through development of a social media marketing program and playbook.
  • Launch campaigns that spark conversation, not just applications. Create upper-funnel campaigns that generate genuine engagement and community buzz, turning passive viewers into active participants in the GSB story.
• Launch and manage relevant GSB Admission social media accounts (e.g. TikTok) from conception to launch and growth.
  • Gather learnings and insights to create social media playbooks for continued growth, as well as new platform launches.
• Incubate, recruit, train and oversee the GSB student content creator community to develop authentic storytelling on behalf of the GSB.
  • Design and lead a groundbreaking program that transforms current GSB students into content creators and brand ambassadors, giving them the tools, training, and creative freedom to showcase their real experiences across TikTok, Instagram, LinkedIn, and more.
• Oversee the production of short-form video content supporting GSB Admissions initiatives across multiple social channels.
• Use data and insights to recommend new approaches to drive engagement with target audiences, on different social channels.
• Work closely with GSB Admissions leadership, team members, and other GSB teams (Comms, Marketing MBA and MSx Programs, Career Management Center and more) to brainstorm, connect and collaborate.
• Track and measure the success of our social media strategies using tools available to us by channel.

Represent GSB Admissions and work with stakeholders (students, faculty and alumni) to oversee content production management that converts prospects to applicants through content marketing campaigns.

• Coordinate with stakeholders across the GSB and university (Stanford Communications, Dean’s Communications, MBA/MSx programs, Career Management Center, and other departments) to identify marketing content partnership opportunities.
• Partner with GSB initiatives teams to advocate for applicant-focused content.
• Oversee content creation projects with students, faculty, and alumni contributors
• Lead cross-departmental content development initiatives from concept through production and launch

Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).

• Create a multi-platform content strategy that adapts individual pieces of content across platforms (TikTok, LinkedIn, Instagram, web)
• Leverage Stanford University tools (AirTable, Cision) to build and maintain a content library including, for example, video series, Q&A sessions, application resources, and student generated content.
• Show a willingness to try new things and learn

Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.

• Analyze performance data to develop and refine posting strategies and content optimization.
• Monitor admissions marketing best practices and trends across social digital channels.
• Report analytics from TikTok, Instagram, LinkedIn and website to inform content strategy and budget.