Sr. Media Buyer

Key Responsibilities:

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  Media Strategy & Planning:

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  Develop data-driven media plans aligned with clients' objectives.

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  Define audience segmentation, targeting strategies, and budget allocation.

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  Campaign Execution & Optimization:

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  Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram).

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  Ensure delivery against KPIs such as ROAS, CTR, and CPA.

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  Conduct A/B tests to improve campaign performance and ad creatives.

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  Analytics & Reporting:

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  Utilize GA4 for comprehensive campaign tracking and insights.

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  Generate detailed performance reports with actionable recommendations for clients.

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  Stakeholder Collaboration:

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  Work closely with internal teams to align messaging and campaign objectives.

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  Communicate effectively with clients, providing updates and insights regularly.

Requirements:

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  2-3 years of hands-on experience managing Google and Meta ad campaigns.

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  Proven expertise in media planning, strategy, and execution.

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  Strong proficiency with GA4 for campaign tracking, analysis, and reporting.

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  Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.

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  Ability to analyze large datasets and derive actionable insights.