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Sr. Performance Marketing Specialist
About us
mazeed is a financial management platform that helps businesses automate accounting, simplify tax compliance, and stay ready for e-invoicing through a combination of localized software (SaaS) and Finance-as-a-Service (FaaS). We work with SMEs and growing companies across the GCC, enabling them to operate with clarity, control, and confidence.
We are building the infrastructure for the next phase of financial compliance and digital transformation in the region, with a strong focus on e-invoicing and scalable financial operations
Job Purpose
Your role owns and scales mazeed's paid acquisition engine across all digital channels. You will be the go-to expert for data-driven campaigns, full-funnel optimization, and CRM-powered growth. This is a high-impact, high-ownership role reporting directly to the Performance and Growth Marketing Manager.
Primary Responsibilities
Paid Media & Campaign Management
Plan, execute, and optimize performance campaigns across Meta, Google, TikTok, Snapchat, and programmatic networks
Own end-to-end campaign lifecycle: strategy, targeting, creatives briefing, bid management, and reporting
Drive user acquisition, retention and revenue growth through scalable paid channels
Manage substantial monthly ad budgets with a sharp focus on ROAS, CAC, and LTV
HubSpot & CRM Marketing
Build and manage automated marketing workflows, lead nurturing sequences, and lifecycle campaigns in HubSpot
Align CRM data with paid media audiences for retargeting, suppression, and lookalike strategies
Own HubSpot dashboards and reporting pipelines for campaign performance visibility
Analytics & Performance Optimization
Set up and maintain conversion tracking, attribution models, and pixel health across all platforms
Build performance dashboards in Google Looker Studio, HubSpot, or similar tools
Run structured A/B and multivariate tests on creatives, landing pages, audiences, and bidding strategies
Translate data insights into clear, actionable growth recommendations for stakeholders
Growth & SaaS-Specific Initiatives
Design full-funnel strategies tailored to SaaS and fintech growth loops (acquisition activation retention referral)
Collaborate with product, design, sales and CX teams to align performance efforts with product-led growth motions
Stay ahead of platform algorithm changes, privacy updates (iOS, cookieless), and emerging ad formats
Identify and test new growth channels proactively
Core Values
Being a mazeeder, our promise to customers, internal teams, HR and Leadership is to demonstrate our core values in our daily interactions and quality of work:
Integrity
Customer Obsession
Simplicity
Growth Mindset
Innovation
Empowerment
Essential Skills and Qualifications
5+ years of hands-on performance marketing experience, with at least 2 years in a SaaS or tech company
Proven expertise in Google Ads (Search, Display, App, YouTube)
Deep, hands-on CRM experience (ideally, HubSpot)
Experience managing Meta ads, TikTok Ads, Snapchat Ads, and programmatic/DSP platforms
Strong command of tracking and analytics: GA4, Mixpanel, Adjust, GTM
Demonstrated ability to manage and scale ad budgets
Solid understanding of SaaS metrics: MRR, ARR, churn, CAC, LTV, payback period
Technical Skills
HubSpot: Workflows, Smart Content, Sequences, Reporting, CRM integration
Google Ads: Performance Max, Smart Bidding, audience segmentation, scripts
Attribution: Multi-touch modeling, SKAdNetwork, view-through attribution
Data: SQL basics, Excel/Google Sheets for analysis, Looker Studio or Tableau
Soft Skills & Mindset
Analytical and data-first you make decisions backed by numbers, not gut feeling alone
Self-starter who thrives in fast-paced, startup-like environments
Excellent communicator able to present complex performance data to non-technical stakeholders
Growth mindset always experimenting, learning, and iterating
Desireable Skills and Qualifications
HubSpot Marketing Hub certification is a strong plus
Position KPIs:
These metrics will be your key success indicators, reflecting the impact you drive and the value you create in this role!
- MQL Volume: Monthly qualified leads generated through performance channels
- CPL (Cost Per Lead): Efficiency of paid spend in generating qualified leads
- CAC Reduction: Quarter-on-quarter improvement in customer acquisition cost
- Conversion Rate: MQL to SQL and SQL to customer conversion rates
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