Sr. Product Marketing Manager

Product Marketing Manager – Oracle Fusion Data Intelligence

As a Product Marketing Manager for Oracle’s Fusion Data Intelligence, you will be the strategic bridge between product innovation and market impact.
You’ll define how we position, message, and bring Oracle Fusion Data Intelligence (FDI) products to market—driving demand, accelerating adoption, and enabling sales.
This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle’s analytics story is clear, compelling, and consistent.

1. Messaging, Positioning & Persona Development

• Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences.
• Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.
• Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback.
• Ensure consistent positioning across all touchpoints—from Oracle.com and field marketing to sales decks and analyst reports.

2. Go-to-Market Strategy & Launch Execution

• Define launch strategy and asset BOM for every product release, determining the launch Tier level (1, 2, or 3).
• Own GTM planning for launches across FDI pillars and product lines, aligning with cross-functional stakeholders.
• Perform asset gap analyses and ensure on-time creation of launch content—including webpages, datasheets, blogs, sales decks, and demo scripts.
• Track the performance of GTM efforts through KPIs such as engagement, pipeline generation, and analyst impact.

3. Competitive Intelligence & Market Insights

• Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft FDI differentiators.
• Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle’s perceived position to inform messaging, GTM, and content strategies.

4. Sales Enablement

• Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content
• Insert FDI messaging/positioning into related enablement efforts by the Apps teams.
• Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI.
• Own and maintain sales content in Seismic, ensuring materials remain current, relevant, and aligned with messaging.
• Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development.

5. Content Strategy & Market Amplification

• Drive content creation that fuels demand generation: blogs, videos, customer stories, eBooks, infographics, social posts, and more.
• Manage the Oracle.com experience for FDI, including Tech pillar pages and contributions to Apps pages.
• Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance.
• Contribute to social media calendars, ensuring timely promotion of launches, campaigns, and product stories.
• Support executive keynotes, Oracle CloudWorld/Oracle CloudWorld Tour sessions, and major event narratives with compelling content and visuals.

6. Analyst Relations & Customer Advocacy

• Contribute directly to shape and respond to key analyst evaluations (Gartner MQ, Forrester Wave, IDC MarketScape, etc.), contributing positioning, proof points, and roadmap.
• Lead customer story nominations and reference programs in partnership with various customer advocacy teams.

7. Metrics, Feedback, and Iteration

• Measure success of marketing initiatives, launch outcomes, and messaging effectiveness using tools available, Eloqua, Adobe Analytics (web), Sprinklr analytics (social), YouTube analytics (video), Seismic (content) and sales feedback.
• Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact.

8. Social Strategy & Channel Ownership

• Help manage the official Oracle Analytics social channels (e.g., LinkedIn, Twitter, YouTube), ensuring regular, strategic content publishing aligned with product priorities and campaigns.
• Contribute to and help execute the social media calendar, incorporating product launches, thought leadership, customer stories, and relevant industry trends.
• Create or curate social assets (e.g., post copy, graphics, short videos) in collaboration with the content and design teams.
• Monitor social engagement using tools like Sprinklr, and refine content and timing based on performance analytics.
• Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns.
• Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives.