LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
We’re looking for a Sr Product Marketing Manager to support Member Engagement initiatives and help drive product marketing strategy and execution across LendingClub’s ecosystem. In this role, you will work across our suite of products—including Lending (Personal Loans, Auto Refi, Purchase Finance), Banking, DebtIQ (credit monitoring), and the Digital App—to help design and optimize customer journeys by segment and channel.
This role is ideal for a strong product marketer who is both strategic and highly execution-oriented, with experience in growth, lifecycle, and engagement marketing. You will partner closely with product, channel, analytics, and brand teams to bring integrated go-to-market strategies to life, while using data and customer insights to continuously improve performance.
You will play a critical role in amplifying the voice of the member, supporting cross-sell and engagement strategies, and helping scale existing product marketing capabilities across one of LendingClub’s most important growth areas.
The ideal leader for this role brings a strategic, creative, analytical and results-oriented growth mindset. Armed with a passion for finding unique and innovative ways to market products, acquire and engage members, you'll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value. This includes identifying an optimal cross sell, offer hierarchy and rotation strategy. Product Marketing is the heartbeat of the company and the voice of the customer; you will keep the organization connected to our member needs
Be the Voice of the Members
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Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
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Partner with the brand team to define and optimize Membership value proposition and build go-to-market strategies across channels and customer segments
- Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery
Lead Strategy & Execution
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Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross-buying across lending and banking solutions
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Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth)
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Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
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Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team
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Produce compelling content to promote LendingClub’s products, services, and member benefits.
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In partnership with Marketing Ops and Martech, execute personalization and data-driven marketing to deliver relevant, timely member experiences
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Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
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Partner with product leadership to develop member centric experiences that reward and recognize member loyalty
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Lead cross-functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
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Establish strong cross-team engagement models and measurement frameworks to drive alignment and flawless execution
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Ensure all product marketing initiatives, messaging, and collateral comply with regulatory standards and internal policies
- Partner closely with legal, compliance, and risk teams to secure approvals and maintain adherence throughout campaign execution
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6+ years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C & Mobile App environment. Financial services experience a plus
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Strong background in product launches, engagement (mobile app) marketing, and cross-sell or retention strategies. Experience driving app adoption and/or digital engagement initiatives
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Demonstrated ability to use data and insights to inform positioning, prioritization, and GTM decisions
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Proven ability to translate strategy into clear, actionable plans and execute in a cross-functional environment
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Strong communication and storytelling skills, with experience presenting to senior stakeholders
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Highly collaborative, proactive, and comfortable leading through influence
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Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
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Bachelor’s degree or higher in a related field; or equivalent work experience
Work Location
San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements
Local hours (PT)
While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to LendingClub offices and/or other locations, as needed.
Compensation
The target base salary range for this position is 157,000-180,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
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LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.