Sr. SEO and performance marketing specialist

Location: Kochi

Experience: 4–5+ years

Salary: Up to Rs.50,000/month

Industry: Travel & Tourism

Key Responsibilities:

SEO Strategy & Execution:

• Develop and lead SEO strategies to increase organic visibility and traffic
• Conduct in-depth keyword research, technical audits, and content optimization
• Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush
• Collaborate with content and tech teams to implement SEO best practices
• Stay up-to-date with Google algorithm changes and industry trends

Performance Marketing & Campaign Management:

• Plan, execute, and optimize paid campaigns across Google, Meta, TikTok, and YouTube
• Manage campaigns for lead generation, app installs, and retargeting
• Optimize for performance metrics (CPC, CPA, ROAS, conversions)
• Track and report campaign performance using analytics and attribution tools
• Coordinate with creative teams to develop high-performing ad creatives

Team Leadership:

• Lead and mentor a small digital marketing team (SEO/content/ads)
• Set performance goals, track KPIs, and ensure campaign execution aligns with strategy
• Provide training, feedback, and performance insights to junior team members
• Collaborate with cross functional teams including product, design etc

Job Type: Permanent

Pay: Up to ₹50,000.00 per month

Education:

• Diploma (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person