We are looking for an experienced SEO Specialist with a proven track record of driving organic traffic, improving SERP rankings, and generating qualified leads. The ideal candidate should not only excel at technical and on-page SEO but also understand content marketing, keyword strategy, and conversion-focused optimization to turn visitors into leads.
Key Responsibilities
- Develop and execute comprehensive SEO strategies aligned with business goals to generate organic leads.
- Conduct keyword research to identify high-value, intent-driven keywords for targeted content creation.
- Optimize website content, blogs, and landing pages for search intent and lead conversion.
- Perform regular on-page and off-page SEO audits, ensuring compliance with best practices.
- Build and manage backlink strategies to enhance domain authority and rankings.
- Collaborate with content, design, and development teams to improve UX and SEO performance.
- Track, analyze, and report SEO performance metrics (traffic, rankings, conversions, CTR, etc.).
- Stay updated on Google algorithm updates, tools, and emerging SEO trends.
- Identify and fix technical SEO issues affecting crawlability, site speed, and indexation.
- Implement local SEO strategies (Google My Business, citations, etc.) to improve visibility for location-based searches.
Key Requirements
- Proven experience (3+ years) in SEO with measurable results in organic lead generation.
- Strong understanding of search intent, funnel stages, and lead conversion optimization.
- Hands-on expertise with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Solid grasp of on-page, off-page, and technical SEO principles.
- Basic knowledge of WordPress, HTML, CSS, and structured data markup.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and deliver results under tight deadlines.
Preferred Qualifications
- Experience in healthcare, architecture, or B2B service industries (preferred).
- Knowledge of content marketing and social media integration for SEO.
- Certification in Google Analytics / SEO specialization (a plus).
Performance Metrics
- Increase in organic traffic (month-on-month).
- Growth in keyword rankings for target terms.
- Conversion rate improvement from organic channels.
- Quality and number of organic leads generated.
Job Types: Full-time, Part-time, Contractual / Temporary, Freelance
Contract length: 12 months
Pay: ₹25,000.00 - ₹60,000.00 per month
Expected hours: 35 – 50 per week
Benefits:
- Health insurance
- Paid sick time
Application Question(s):
- Tell me about a successful SEO campaign where the primary goal was generating qualified leads, not just traffic. What were results achieved?
Work Location: In person