Sr. SEO Executive

Job Description: Senior SEO Executive

Role Overview

We are seeking a highly analytical and experienced Senior SEO Executive to join our growth-focused Digital Marketing team. The ideal candidate will be responsible for independently developing, implementing, and managing advanced SEO strategies across technical, on-page, and off-page pillars to significantly increase organic traffic, drive conversions, and improve search engine ranking positions (SERPs).

Key Responsibilities

1. Strategy & Planning

• Keyword Strategy: Lead and execute advanced keyword research, competitive analysis, and mapping to identify new growth opportunities and maintain market dominance.
• Content Strategy: Collaborate with the content team to plan, structure, and optimize content clusters, pillar pages, and landing pages based on clear search intent and funnel mapping.

2. Technical & Performance Optimization

• Technical Audits: Conduct regular, in-depth technical SEO audits (using tools like Screaming Frog) to identify and resolve critical issues related to crawlability, indexation, site architecture, and Core Web Vitals.
• Schema Markup: Develop, implement, and maintain advanced schema markup to enhance rich snippets and improve SERP visibility.
• Analytics: Own the reporting process using Google Analytics 4 (GA4) and Google Search Console. Translate complex data into actionable business recommendations for leadership.

3. Off-Page & Authority Building

• Link Building: Develop and manage advanced link building strategies (including digital PR and outreach) to increase domain authority and referral traffic quality.
• Local SEO: Manage and optimize Google Business Profile (GBP) and implement strategies to dominate local search results where applicable.

4. Collaboration & Quality Assurance

• Work closely with development teams to ensure all SEO requirements are implemented correctly during site updates, migrations, and new feature launches.
• Monitor performance daily, troubleshoot sudden drops in traffic or rankings, and proactively communicate risks.

Required Skills & Qualifications

• Experience: 3–5 years of dedicated experience in managing and scaling SEO campaigns.
• Technical Proficiency: Expert proficiency in industry-standard tools (Ahrefs/SEMrush, Google Search Console, Google Analytics, Screaming Frog).
• Code Familiarity: Solid understanding of HTML, CSS, and JavaScript impact on SEO rendering.
• Data & Analysis: Strong analytical skills with proven experience in Excel/Google Sheets to analyze large datasets.
• Attributes: Proactive, goal-oriented, and excellent verbal and written communication skills.

Would you like to focus this role on a specific industry, such as e-commerce or B2B SaaS?

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person