Sr. Social Media Executive

Job description:

Location: Phase-8A, Mohali
Experience: 2+ years in Social Media & Digital Marketing
Employment Type: Full-Time

Preferably looking for female candidates.

Job Overview:

We are looking for a Sr. Social Media Executive who is experienced in managing social media platforms and running paid advertisement campaigns. The ideal candidate should be creative, analytical, and well-versed in digital marketing trends.

Key Responsibilities:

Social Media Management

• Manage and grow the company’s presence across all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create and schedule engaging content, including posts, stories, and reels.
• Monitor trends and implement new strategies to improve engagement and reach.
• Respond to comments, messages, and customer inquiries professionally.

Paid Advertising & Campaign Management

• Plan, create, and manage paid advertising campaigns on Facebook, Instagram, LinkedIn, and other platforms.
• Optimize ad performance by analyzing key metrics such as CTR, CPC, and ROI.
• Conduct A/B testing to improve ad performance.
• Develop strategies to increase conversions and leads through paid ads.

Analytics & Reporting

• Track and analyze social media and ad campaign performance using analytics tools.
• Generate monthly reports with insights and recommendations for improvement.
• Stay updated with the latest social media trends and advertising policies.

Collaboration & Strategy

• Work closely with the content and design team to create compelling visuals and ad creatives.
• Develop and implement social media strategies to achieve business goals.
• Keep up with industry trends and competitor analysis to refine strategies.

Requirements:

· Proven experience in managing social media platforms and running paid ads.

· Hands-on experience with Facebook Ads Manager, Google Ads, and other PPC platforms.

· Strong understanding of audience targeting, ad optimization, and retargeting strategies.

· Excellent written and verbal communication skills.

· Proficiency in social media analytics tools (Google Analytics, Meta Insights, etc.).

· Creative mindset with the ability to think out of the box.

· Ability to work in a fast-paced environment and handle multiple projects.

Preferred Skills:

• Knowledge of SEO & content marketing is a plus.
• Experience with influencer marketing & collaborations.
• Familiarity with graphic design tools like Canva or Adobe Suite.

How to Apply:
Send your CV and portfolio to 9056028083.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Leave encashment
• Provident Fund

Application Question(s):

• This position is open for female candidates only. Do you confirm you meet this requirement?

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 2 years (Required)
• Social media management: 2 years (Required)

Language:

• English (Required)

Work Location: In person