Sr Technical Product Manager

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

About Us:

Medscape.com is a leading provider of comprehensive medical information, educational resources, and professional engagement for healthcare professionals. We serve a diverse audience of physicians, healthcare professionals, and pharmaceutical clients globally. Our mission is to empower medical professionals with the knowledge and tools that they need to provide exceptional patient care and make informed clinical decisions.

Sr. Technical Product Manager, Medscape

We are looking for a Sr. Technical Product Manager to join our Product team at Medscape as part of a unit focused on commercial product innovation. Our Product Managers relentlessly pursue increased adoption of our platforms by listening to users and clients, ideating data-driven solutions, and continuously refining products based on market feedback and usage signals.

In this role you will lead implementation and enhancement of platform and commercial capabilities — emphasizing marketing orchestration, integrations, platform tooling, and AI-enabled personalization. You will assess product architecture and workflows, lead discovery, and write PRDs for re-platforming and new feature delivery that leverage automation and machine intelligence to improve efficiency and outcomes.

Join a tight knit team that brings energy and camaraderie to serious work — help shape the next wave of health marketing and platform capabilities. At Medscape, Product Managers have five primary responsibilities:

• Innovate and ideate with a constant focus on building data-driven products that deliver competitive differentiation.
• Articulate a compelling vision and business case for new capabilities.
• Translate business strategy into a prioritized product roadmap and make trade-offs about what to build and when.
• Collaborate across technical and business teams to launch smoothly, collect feedback, and iterate.

• Partner with Marketing and Sales to develop positioning, value propositions, and go-to-market assets.

An excellent Product Manager keeps the long-term vision in mind while driving short- term results, has customer intuition, and the integrity and influence to lead the team — very much a “mini CEO” when it’s done right.

What you’ll be responsible for:

• Work with business stakeholders and clients to uncover needs, define success criteria, and translate them into product opportunities.
• Run POCs and pilots to validate technical feasibility, product market fit, and AI/ML assumptions.
• Partner with UX and Engineering to design and build scalable, reliable product features, integrations, and AI-enabled workflows.
• Bridge product and engineering by specifying technical requirements, APIs, data contracts, model inputs/outputs, and acceptance criteria.
• Collaborate with Data Science to define training data needs, evaluation metrics, and deployment requirements for models that power personalization and automation.

• Work with Product Marketing and Sales to launch features and drive adoption with commercial partners and clients.

Note: this is an individual contributor role.

What you’ll accomplish (examples):

• Design and operationalize journey based NBE/NBA systems (segmentation, triggers, APIs) that power targeted activations across education, live events, and medical affairs — reducing time to engage and improving conversion for institutional and commercial partners.
• Manage rollout of CDP and campaign activation features integrated with our platform, including AI assisted segmentation and personalization tools.
• Lead delivery of platform features that reduce partner integration time and improve reliability, leveraging automation and model-driven decisioning where appropriate.

• Contribute to R&D/innovation projects exploring AI use cases (e.g., automated journey recommendations, content personalization, anomaly detection, and campaign optimization).

How your success will be measured:

• Delivering roadmap milestones on time while meeting defined business outcomes.
• Measurable revenue or upsell growth attributable to new offerings and functionality.
• Adoption, engagement, and activation metrics for launched features —including lift from AI driven personalization.
• Reduction in time to integrate and operational friction for partners and internal teams.

• Efficiency gains from automation and model-assisted workflows (e.g., reduced manual segmentation effort, faster campaign setup).

You will collaborate closely with:

• Engineering and Architecture
• Product Management and Platform Tools
• BI / Analytics and Data Science
• Account Management / Sales

• Education/CME, Product Marketing, Legal, and Editorial/Clinical teams

What we’re looking for:

• Minimum 4–6 years of product management experience, ideally with martech, adtech, or platform products.
• Proven experience with integrations and programmatic systems (CRM, marketing automation, APIs, data models).
• Analytical approach with the ability to write SQL or use analytics tools to inform decisions.
• Strong technical aptitude and the ability to communicate complex concepts to Non engineers.
• Experience defining product requirements that include ML/AI components (inputs, outputs, evaluation metrics, ops considerations).
• Demonstrated ability to eliminate ambiguity and produce clear, use case backed requirements.
• Excellent stakeholder management and communication skills across distributed teams.

• Must be based in the United States and able to travel domestically as required.

Preferred experience / knowledge:

• Experience with DSP/DMP/SSP, ad servers, or other programmatic/adtech products.
• Knowledge of data providers, identity solutions, and marketing analytics platforms.
• Familiarity with enterprise pilots, LMS/API integrations, or productization for institutional customers.
• Hands on exposure to AI/ML in product settings (recommendation systems, personalization, or optimization models).

• Experience working in Agile environments and serving as a Product Owner.

Why join us:

• Opportunity to make a significant impact in healthcare and marketing technology.
• Collaborative and innovative work environment with seasoned cross functional teams.

• Competitive compensation and benefits, and opportunities for professional growth.

Salary range: $130,000 - $140,000

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)

• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)

• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Equal opportunity statement:

WebMD and its affiliates are Equal Opportunity/Affirmative Action employers and do not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran status, or any other basis protected by law.