Staff Marketing Manager, Personalization Operations

Overview

Join the Consumer Group’s world-class marketing team as a Staff Marketing Manager of Personalization Operations. TurboTax serves over 48M consumers, and as we scale our “Getting Taxes Done for Everyone” vision, we require a high-level technical expert to anchor our personalization engine.

This is a vital technical leadership role for a subject matter expert with deep, hands-on experience architecting, launching, and debugging complex web-based experiments with personalization. You will manage the technical integrity and execution strategy of our experimentation platform. You will serve as the primary bridge between high-level Marketing Strategy and technical configuration of experiences, ensuring our horizontal personalization campaigns are scalable, performant, and data-accurate.

Responsibilities

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  7+ years of experience in omnichannel personalization implementation with a heavy focus on Personalization Platforms and Customer Data Platforms.

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  Expert-level mastery of experimentation engines such as Adobe Target, Optimizely, or VWO, including server-side integration and custom JavaScript injection.
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  Advanced Technical Stack: Proficiency in Regex, AI Coding, and JavaScript for front-end manipulation, alongside experience with headless CMS architectures (Adobe Experience Manager).
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  Data Architecture: Deep understanding of how customer attributes flow from CDPs to the browser.
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  Advanced Debugging: Proven ability to perform deep-dive browser-based application testing, network trace analysis, and cross-device troubleshooting.
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  Systems Thinking: Ability to design "horizontal" schemas that allow personalization to work seamlessly across web and mobile application properties.

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  Agile Leadership: Expert in Jira/Confluence workflows, specifically in translating marketing requirements into technical user stories.

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  Education: Bachelor’s degree in Computer Science, Software Engineering, Marketing Technology, or a related technical field.

Qualifications

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  Technical Implementation Lead: Act as the primary technical lead for the execution of go-to-market personalization logic across the TurboTax domain, utilizing Intuit’s internal experimentation and content platforms.

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  Architecture & Governance: Define the technical standards for how personalization experiences are built for clean data reads, without overlap, are performant, and do not compromise SEO.
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  Cross-Functional Engineering Bridge: Partner directly with Engineering, Product, and Data Science to align on requirements and ensure the plumbing exists to support advanced segmentation.
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  Advanced Troubleshooting: Serve as the final escalation point for complex technical roadblocks, including data-mismatches, script conflicts, and functional bugs within the experimentation layer.
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  Operational Excellence: Identify and automate manual bottlenecks in the campaign launch process; develop reusable code snippets and components for the broader marketing team.

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  Requirements Vetting: Audit and stress-test requirements from Marketing Strategy and Product Managers to identify technical constraints, security risks, or sizing inaccuracies before development begins.

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  Quality & Compliance: Conduct technical QA validation, both automated and manual, to ensure all personalized experiences meet strict accessibility (WCAG), performance, and legal compliance standards.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

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