Store Manager

Reporting to: Retail Director / Head of Operations

Brand: Carter & White

Role Purpose

The Store Manager is responsible for leading the store as a profitable business unit and as a brand ambassador. The role combines commercial performance, team leadership, client experience, and operational excellence, ensuring the store consistently reflects the standards, culture, and positioning of Carter & White.

Key Responsibilities

1. Commercial Performance

• Own and deliver store sales targets, KPIs, and profitability.
• Drive revenue through client development, repeat business, and high-value transactions.
• Analyze daily, weekly, and monthly performance and implement action plans.
• Ensure optimal product mix, stock rotation, and sell-through.

2. Client Experience & Brand Representation

• Deliver a best-in-class luxury client experience aligned with the Carter & White brand universe.
• Build and maintain a strong VIP and repeat client base.
• Personally manage top clients and high-value relationships.
• Ensure visual merchandising and store presentation meet brand standards at all times.

3. Team Leadership & Development

• Recruit, onboard, train, and develop the store team.
• Set clear objectives, conduct performance reviews, and manage incentives.
• Foster a culture of professionalism, accountability, and service excellence.
• Manage scheduling, attendance, and productivity.

4. Operations & Compliance

• Ensure compliance with company policies, procedures, and local regulations.
• Oversee cash handling, inventory control, shrinkage prevention, and audits.
• Coordinate with head office on stock, logistics, and reporting.
• Maintain operational efficiency and cost discipline.

5. Reporting & Communication

• Prepare regular sales, stock, and operational reports.
• Provide market feedback, client insights, and competitor intelligence.
• Act as the primary liaison between the store and head office.

Key Performance Indicators (KPIs)

• Sales vs. target
• Average transaction value (ATV)
• Conversion rate
• Repeat client ratio / CRM growth
• Inventory turnover and shrinkage
• Staff productivity and retention

Profile & Requirements

• 7+ years of experience in luxury or premium retail, including 5+ years in a management role.
• Strong commercial acumen with proven track record of delivering sales targets.
• Excellent leadership, communication, and interpersonal skills.
• High emotional intelligence and service mindset.
• Fluency in English; Arabic or additional languages are a plus.
• Comfortable working in a high-standard, fast-paced luxury environment.
• Strong organizational, analytical, and reporting skills.

Personal Attributes

• Polished, professional, and brand-aligned presence.
• Client-centric, proactive, and detail-oriented.
• Results-driven with a hands-on leadership style.
• High integrity and accountability.

What Success Looks Like

• The store consistently exceeds commercial targets.
• Clients return frequently and actively recommend the brand.
• The team is motivated, stable, and high-performing.
• The store reflects the Carter & White brand standards in every detail.