Story Telling & Brand Lead

About Maincode

Maincode is where code meets conviction: a collective of designers, researchers, and engineers reimagining what AI can feel like when it’s built with purpose. We don’t follow playbooks; we write new ones. Our work sits between art and infrastructure, turning data into dialogue and systems into something that speaks. We work with partners across industries to bring AI to life in products, experiences, and systems that feel deeply human. We design for intelligence that earns trust, and we’re here to prove that the future of AI can be as human as it is powerful.

About the role

We need someone who will not only help us tell our story, but own it, shape it, and make sure it’s impossible to ignore. You’ll be our first dedicated storyteller, building the foundation for how Maincode communicates, internally and externally. This isn’t just about writing great content; it’s about being the voice, the standard-setter, and the narrative glue for our brand across every channel. This role is based in Seattle, with relocation support available for candidates across North America.

What you’ll do

• Shape and share the Maincode story across channels, audiences, and mediums, in ways that make people feel something real about AI.

• Collaborate closely with Research to turn insight into narrative: translating complex ideas into clear, compelling stories.

• Be the voice of the brand, from thought leadership to social, from decks to docs, ensuring everything we put into the world sounds like us.

• Craft campaigns, launches, and moments that connect across cultures, making Maincode land with audiences in Australia and abroad.

• Balance creativity and precision: stretch the imagination, land the message, and back it up with proof.

About you

• You come from a background in storytelling, but what defines you most is your curiosity about technology and your obsession with how it changes culture.

• You’re as strategic as you are hands-on: someone who can see the big story and sweat the small details.

• You’ve spent a few years in creative comms, marketing, or content, and are ready to lead the story, not just tell it.

• You’ve honed your craft through storytelling. Maybe it started with a student newspaper, an artistic endeavor, or a cause you cared about.

• You thrive in ambiguity, move fast without losing integrity, and know how to make complex subject matter resonate.

• You’re an agitator in the best sense: not afraid to push, question, or re-imagine how a brand shows up.

Nice to have

• Experience working across or within intercultural contexts; an understanding of how to make stories travel.

• Background or interest in social media marketing, strategic communications, or creative direction.

• A portfolio that shows artistic vision; not just polish, but personality.

• Familiarity with UX or research-driven storytelling.

• A network or curiosity about others in this space. You probably already follow a few comms or brand folks who make you think differently.