Overview
Our client is a global digital agency and consultancy partnering with leading enterprises to drive digital brand, marketing, and experience transformation. Working at the intersection of strategy, design, data, and technology, they help organizations modernize customer engagement and accelerate growth at scale.
They are seeking an Interactive Strategy Consultant to support digital-first brand and experience transformation initiatives. This role is well suited for someone with an agency or consultancy background who is digitally and UX inclined, comfortable in a client-facing environment, and experienced across brand, go-to-market, and experience strategy. This is not a pure content strategy role.
Key Responsibilities
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Shape marketing and customer experience strategies that support brand and business growth
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Develop strategic foundations including research, segmentation, personas, customer journeys, roadmaps, and business cases
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Advise clients on digital and emerging technologies, including GenAI, to deepen customer engagement and enable new experiences
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Generate insights across consumer behavior, culture, category, and competition to inform strategic narratives and decision-making
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Conduct brand, marketing, and experience audits to identify gaps, pain points, and opportunities
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Facilitate collaborative workshops using design thinking and stakeholder alignment techniques
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Partner with creative, UX, data, and technology teams to translate strategy into execution
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Support strategic pursuits and contribute to the evolution of experience, growth, and digital transformation offerings
Qualifications
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7–12 years of experience in a digital agency or consultancy environment
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Strong background in digital brand transformation, customer experience strategy, experience transformation, and go-to-market strategy
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UX-leaning strategist; not focused solely on content or integrated campaign development
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Experience operating as a junior-level client-facing consultant
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Ability to manage multiple workstreams with strong attention to detail
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Excellent communication, presentation, and facilitation skills
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Self-starter comfortable with ambiguity and complex problem spaces
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Demonstrated curiosity and engagement with emerging technologies, including GenAI
Additional Experience (Preferred)
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Experience with or exposure to agencies known for digital and experience-led work
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Background working across multiple industries such as consumer, retail, finance, manufacturing, or technology
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Familiarity with tools such as PowerPoint, Excel, Figma/FigJam, and market research platforms
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Bachelor’s degree required; master’s degree a plus