Supervisor, Web Content - San Diego

Scripps Health Administrative Services supports our five hospital campuses, 31 outpatient centers, clinics, emergency rooms, urgent care sites, along with our 17,000 employees, more than 3,000 affiliated physicians and 2,000 volunteers.

This is a benefited, full-time position located in San Diego. Must be local or willing to relocate. You will enjoy comprehensive benefits that cover health & wellness, career development, and retirement options among other benefits.

Why join Scripps Health?

At Scripps Health, your ambition is empowered and your abilities are appreciated:

• Nearly a quarter of our employees have been with Scripps Health for over 10 years.
• Scripps is a Great Place to Work Certified company for 2025.
• Scripps Health has been consistently ranked as a top employer for women, millennials, diversity, and as an overall workplace by various national publications.
• Becker’s Healthcare ranked Scripps Health on its 2024 list of 150 top places to work in health care.
• We have transitional and professional development programs to create a learning environment that enables you to thrive in your specific field as well as in your overall career.
• Our specialties have been nationally recognized for quality in areas such as cardiovascular care, oncology, orthopedics, geriatrics, obstetrics and gynecology, and gastroenterology.

As a Supervisor, Web Content, you will:

• Play a key role in shaping the digital experience for millions of patients and families, ensuring our web platforms are optimized for discovery, usability, and conversion.
• Ensure that every page on our site is discoverable, conversion-friendly, and aligned with best-in-class digital standards.
• Lead the development, management, and optimization of web content across Scripps Health’s digital platforms.
• Supervise, coach, and mentor a team of Web Content Specialists, ensuring the creation and maintenance of high-quality, engaging, and informative content that reflects Scripps Health’s commitment to excellence in health care.
• Apply advanced technical SEO and AI-driven search optimization practices, including schema markup, site architecture, crawlability, and page performance optimization.
• Lead a structured conversion rate optimization (CRO) program from hypothesis design to A/B testing and implementation.
• Partner with design and development teams to enhance UX/UI for clarity, accessibility, and improved user journeys.
• Translate SEO and CRO insights into actionable recommendations that inform both content creation and technical implementation.
• Stay ahead of emerging search trends, including Google’s AI Overviews and other AI-driven search features, adapting strategies to maximize visibility.

• Have a strong background in content strategy, SEO, and team leadership within the healthcare industry.

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Required Education/Experience/Specialized Skills:

• Bachelor's degree in Marketing, Communications, Journalism, Health Sciences, or a related field.

• 3-5 years of experience in web content management, preferably in the healthcare industry, including supervisory experience.

Preferred Education/Experience/Specialized Skills/Certification:

• Strong analytical skills including the understanding of SEO principles and best practices.
• Demonstrated experience with technical SEO (e.g., structured data, site performance, crawlability) and CRO/UX optimization
• Utilize digital performance metrics, usability testing, and search insights to inform and guide content strategy, ensuring high engagement and optimization across all web platforms.
• Excellent writing, editing, and proofreading skills, with a focus on health-related content.
• Proficiency with content management systems (CMS) and web performance measurement tools.
• Strong understanding of emerging search features such as Google’s AI Overviews and their impact on content strategy.

At Scripps Health, you will experience the pride, support and respect of an organization that has been repeatedly recognized as one of the nation’s Top 100 Places to Work.
You’ll be surrounded by people committed to making a difference in the lives of their patients and their teammates. So if you’re open to change, go ahead and unlock your potential.