Talent and Marketing Specialist

Talent Acquisition (50%)

• Partner with hiring managers for targeted recruitment plans especially for hard-to-fill roles.
• Actively source candidates through job boards, social media, networking, and employee referrals.
• Develop passive candidate pipelines using LinkedIn, talent communities, and proactive outreach.
• Maintain and optimize the applicant tracking system (ATS) and recruitment workflows.
• Track and analyze recruitment metrics to improve efficiency and candidate quality.
• Represent the hospital at recruitment events, career fairs, and community outreach programs.
• Performs other duties and responsibilities as assigned.

Employer Branding & Social Media (50%)

• Execute employer branding strategies that showcase company culture and values.
• Create and manage engaging content for careers pages, social media platforms (LinkedIn, Instagram, Facebook), and job boards.
• Collaborate to ensure consistent messaging and visual identity internally and externally.
• Monitor and enhance the company’s online reputation on platforms like Glassdoor, Indeed, and LinkedIn.
• Launch social media campaigns to promote job openings, employee stories, and workplace culture.
• Support internal initiatives that encourage employee advocacy and engagement.

• Performs other duties and responsibilities as assigned.

Minimum Qualifications

• Associate degree in related field required in Human Resources, Communications, Marketing or related field. Bachelors preferred.

• 2+ years of experience in recruitment and onboarding preferred.

• Strong understanding of active sourcing techniques and passive candidate engagement.
• Proven experience managing social media accounts and creating compelling content.
• Excellent communication, writing, and storytelling skills.
• Proficiency with ATS platforms, social media tools, and basic graphic design software (e.g., Canva).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a passion for building authentic brand experiences.
• Experience with recruitment marketing platforms and analytics tools preferred.
• Familiarity with SEO, paid social campaigns, and digital advertising preferred.