Team Lead – Content

We are looking for a highly creative and strategic Team Lead – Content to lead our content department. The ideal candidate will manage a team of writers, ensure high-quality content production, and align content strategies with business goals.

This role requires strong leadership, editing expertise, and a deep understanding of digital marketing, SEO, and brand storytelling.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and manage a team of content writers and editors.
• Assign tasks and manage workload effectively.
• Conduct performance reviews and provide constructive feedback.
• Ensure deadlines and KPIs are consistently met.

Content Strategy & Planning

• Develop and execute content strategies aligned with marketing goals.
• Plan monthly content calendars for social media, blogs, website, and campaigns.
• Collaborate with SEO, social media, and Paid Marketing teams.

Content Creation & Editing

• Review, edit, and proofread content to ensure clarity, consistency, and quality.
• Ensure brand voice consistency across all platforms.
• Oversee production of:
• Website content
• Blog articles
• LinkedIn thought leadership posts
• Email marketing campaigns
• Ad copies (Meta, Google, YouTube)
• Product storytelling for B2B marketplace

SEO & Performance Optimization

• Ensure SEO best practices are implemented.
• Analyze content performance metrics and optimize accordingly.
• Improve engagement, traffic, and conversion rates.

Quality Control

• Maintain high editorial standards.
• Ensure content is plagiarism-free and aligned with company guidelines.
• Implement content review SOPs and workflows.

Required Skills & Qualifications

• Bachelor’s degree in English, Marketing, Communications, or related field.
• 5+ years of experience in content writing/editing.
• 1–2 years of team leadership experience.
• Strong command of English (especially for US audience).
• Expertise in SEO content writing.
• Experience in B2B marketplace content (preferred).
• Ability to manage multiple projects simultaneously.
• Strong research, analytical, and communication skills.

Preferred Experience

• Experience working in a Digital Marketing Agency.
• Familiarity with platforms like WordPress, Google Analytics, SEMrush, or Ahrefs.
• Experience in short-form video scripts (Reels, Shorts, TikTok).
• Understanding of US buyer psychology and B2B sales funnel.

KPIs for This Role

• Content quality score
• Traffic growth
• Engagement rate
• Conversion rate from content
• Team productivity & deadlines adherence

Location:

(On-site) Lahore - High Q Tower

Office timings:

9 AM - 6 PM (Morning shift)

Job Type: Full-time

Pay: Rs130,000.00 - Rs180,000.00 per month

Work Location: In person