Team Lead - Digital Marketing

Job Summary

We are looking for a dynamic and results-oriented Digital Marketing Team Lead to spearhead our online marketing initiatives and guide a team of marketing professionals toward excellence. The ideal candidate will have strong hands-on experience across multiple digital channels and a proven ability to plan, execute, and optimize data-driven marketing campaigns. This role involves leading day-to-day digital operations, improving performance metrics, and ensuring all marketing activities align with business objectives.

Key Responsibilities:

· Develop and execute comprehensive digital marketing strategies across SEO, SEM, Social Media, Email Marketing, and Content Marketing.

· Lead, mentor, and manage a team of digital marketing specialists—ensuring task alignment, timely deliverables, and achievement of KPIs.

· Track and analyze digital performance metrics (traffic, conversions, ROI, CAC), generating actionable insights for optimization.

· Plan and manage budgets for paid campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other platforms.

· Work closely with design, content, product, and sales teams to deliver cohesive, high-performing marketing campaigns.

· Stay updated on emerging industry trends, tools, algorithm changes, and best practices to continuously enhance marketing efforts.

· Oversee marketing dashboards, reports, and analytics to track progress, campaign effectiveness, and team output.

· Maintain brand consistency, quality, and messaging across all digital touchpoints.

Requirements:

· Bachelor’s degree in Marketing, Communications, Business, or a related field.

· 4+ years of experience in digital marketing, including 1–2 years in a team lead or supervisory role.

· Strong knowledge of Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.

· Demonstrated ability to manage, optimize, and scale cross-channel digital marketing campaigns.

· Excellent leadership, communication, analytical, and project management skills.

· Ability to thrive in a fast-paced, deadline-driven environment and drive performance-focused results.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Experience:

• Digital marketing: 4 years (Required)

Work Location: In person