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Team Lead Marketing
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Team Lead Marketing
Lahore, Pakistan
About Milele Car Rental
Milele Car Rental is one of UAE’s leading mobility brands, offering a wide range of vehicles; from economy to luxury - with flexible rental options tailored for individuals, tourists and corporate clients. We focus on delivering seamless, customer-centric experiences supported by transparency, reliability, and continuous innovation.
About the Role
We’re looking for a Performance Marketer (Paid Media Specialist / Growth Marketer / Digital Marketing Specialist) who is ready to take ownership, push boundaries and drive measurable growth for Milele’s rental division.
You’ll lead a team to ensure paid acquisition, optimize performance funnels and scale campaigns across major digital platforms. This is a role where you’ll be challenged, encouraged to experiment and expected to evolve - even on the days you don’t feel like it.
In return, we’ll celebrate your wins, invest in your learning, and ensure you’re rewarded in line with the impact you create.
What You’ll Do
1. Campaign Management
- Plan, launch, and optimize paid campaigns across Google Ads, Meta, TikTok, and SEM/PPC platforms.
- Develop smart audience-targeting strategies to maximize efficiency and conversions.
- Continuously test creatives, messaging, and formats to unlock stronger performance.
2. Performance Optimization
- Monitor key KPIs including CPL, ROAS, CTR, CPA, and conversion rates.
- Conduct A/B tests on ads, funnels, landing pages, and bidding strategies.
- Optimize budgets and campaign structures for maximum ROI.
3. Analytics & Reporting
- Analyze performance using GA4, Meta Business Manager, and other analytics dashboards.
- Prepare weekly and monthly reports with insights and recommended actions.
- Identify opportunities, trends, and strategic gaps to improve lead generation and paid acquisition performance.
4. Collaboration
- Work closely with creative teams to develop high-performing ad assets.
- Collaborate with sales and product teams to align marketing with core business goals.
- Share insights on customer behavior, funnel performance, and market trends.
5. Market Research
- Stay updated on platform updates, industry shifts, and competitor activities.
- Explore new channels for paid media, growth marketing, and brand visibility.
- Test emerging formats to expand our performance marketing ecosystem.
What We’re Looking For
- 2+ years in performance marketing / PPC / paid media / growth marketing, ideally within mobility, automotive, rental, or digital-first industries.
- Hands-on experience with paid acquisition, analytics, CRM funnels and campaign optimization.
- Proven track record of improving conversion metrics and driving revenue growth.
- Strong analytical mindset with the ability to turn data into strategy.
- Excellent communication, collaboration, and problem-solving skills.
- Ability to thrive in a fast-paced, results-driven environment.
Why You’ll Love Working With Us
At Milele, we expect you to bring your best — and we match that energy.
You will:
- Be challenged to grow
- Learn continuously
- Work in an environment that celebrates wins
- Upskill through real-world problem solving
- Be rewarded fairly for the impact you deliver
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