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JOB DESCRIPTION FOR SR. SEO EXECUTIVE/JTL
Job Responsibilities:
Ability to manage a team of 5-7 SEO executive and ensure the performance of their campaigns
Monitoring the progress of the campaigns(SEO, PPC, ORM & SMO) updating to clients about report & work done via email/call/chat
Perform keyword research in coordination with client’s business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Manage search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Strategies link building campaigns in coordination with client SEO goals, along with guidance of seniors
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Co-ordination with team, other department and management on project development, timelines, and results.
Work closely with the other team members to meet client goals
Skills Required:
Experience with Google and Bing’s services, including Analytics and Webmaster Tools
Experience with Google’s Keyword Tool
Proven track record in driving successful PPC and paid search campaigns
A functional understanding of HTML and CSS
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Proven success in link building and viral strategies
The ability to deploy an effective local and long-tail search strategy
A deep understanding of mobile strategy and how it relates to SEO
Experience in building inbound organic search traffic and improving SERPs
A background in creating reports showing web analytics data and site evaluations
An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
Familiarity with the best tools in the trade
Experience (In Years):- 3 to 4
Location: Gurugram
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