Team Lead: Social Media

We are looking for an experienced and creative Team Lead – Social Media [3–6 years of experience in social media management] to manage end-to-end social media operations, guide a growing team, and drive performance for multiple client brands. This role demands leadership, strategic thinking, and the ability to deliver high-quality content consistently.

You will oversee the planning, production, publishing, and performance of social content while ensuring brand alignment and measurable growth for each client.

Key Responsibilities

1. Strategy Development

• Build monthly and quarterly social media strategies for clients across industries (IT, tech, healthcare, retail, local businesses).
• Create platform-wise strategies for Instagram, LinkedIn, Facebook, YouTube, X, etc.
• Set KPIs and define the content direction (themes, pillars, messaging style).

2. Team Leadership & Management

• Lead a team of social media executives and content creators.
• Assign tasks, review content, and ensure timely delivery.
• Conduct weekly review meetings and monthly performance check-ins.
• Train and mentor team members on content quality, tone, reel ideation, engagement tactics, etc.
• Maintain a strong quality bar across all deliverables.

3. Content & Creative Supervision

• Approve captions, scripts, reels, and creative concepts before sharing with clients.
• Plan and guide shoots (reels, testimonials, product shoots, events).
• Collaborate closely with designers, video editors, and the creative director.

4. Client Communication & Coordination

• Attend weekly/monthly calls with clients.
• Present reports, insights, and next-step recommendations.
• Ensure all client guidelines, brand tone, and expectations are met.
• Act as the first-level escalation point for social media deliverables.

5. Publishing & Engagement

• Oversee publishing schedule across platforms.
• Ensure timely posting and consistency.
• Monitor engagement and help the team craft better hooks and CTAs.

6. Analytics & Reporting

• Track KPIs: impressions, engagement rate, reach, followers, video plays, profile visits, and conversions.
• Analyse weekly/monthly performance and optimise strategy.
• Provide clear insights and next action plans to clients.

7. Internal Collaboration

• Work with SEO, Paid Ads, Design, and Content teams for campaign integration.
• Ensure social media supports the overall digital strategy of the client.
• Coordinate with project managers for timelines and delivery cycles.

Skills & QualificationsMust-Have

• 3–6 years of experience in social media management.
• Strong command over English writing, captions, and brand storytelling.
• Experience leading a small team (interns/executives/designers).
• Deep understanding of platform algorithms and content trends.
• Ability to review, refine, and uplift creative quality.
• Strong project management and organisational skills.

Good-to-Have

• Experience in B2B/IT social media marketing.
• Hands-on involvement in shoots (planning, scripting, direction).
• Basic Canva/design knowledge.
• Understanding of paid promotions for boosting content visibility.

Job Type: Full-time

Pay: ₹360,000.00 - ₹550,000.00 per year

Benefits:

• Flexible schedule
• Health insurance

Application Question(s):

• What's your current salary?

Work Location: In person