Technical Content Writer/Senior Content Writer

Key Responsibilities

• Content Strategy & Planning
• Develop a structured content roadmap for blogs, service pages, landing pages, and social platforms (YouTube, LinkedIn, Reddit).
• Identify high-impact keywords, trending topics, and content gaps to capture traffic and improve rankings.
• Align content with business goals, lead generation funnels, and audience personas.
• Content Creation & Optimization
• Write, edit, and publish high-quality, original, and engaging technical content (blogs, case studies, guides, service descriptions).
• Simplify complex IT/software concepts for diverse audiences without losing depth.
• Optimize content for SEO while maintaining storytelling flow and readability.
• Competitor & Market Research
• Analyze competitors’ content strategies, backlink structures, and keyword targeting.
• Create counter-strategies to outperform competitors in search rankings and engagement.
• Suggest innovative strategies to tap the AI and IT market to capture untapped traffic.
• Performance & Collaboration
• Collaborate with SEO, design, and marketing teams to ensure consistent messaging and brand voice.
• Track and report content performance using analytics tools (GSC, SEMrush, Ahrefs, GA4).
• Continuously refine strategies based on ranking shifts, engagement metrics, and algorithm updates.

Required Skills & Qualifications

• 4 to 7 years of proven experience in technical content writing with a strong portfolio in IT/software domains.
• Demonstrated expertise in SEO content strategy, competitor analysis, and traffic growth.
• Strong understanding of IT services, SaaS, app development, and emerging technologies.
• Excellent writing, editing, and research skills with the ability to tailor content to different stages of the buyer’s journey.
• Familiarity with content marketing tools (SEMrush, Ahrefs, Surfer SEO, Clearscope, GA4, GSC).
• Experience in developing content for multiple platforms (blogs, landing pages, LinkedIn, YouTube, Reddit).
• Ability to lead content initiatives independently and mentor junior writers when required.

What We Offer

• Opportunity to lead and shape the company’s content strategy.
• Work on high-visibility projects in technology and SaaS industries.
• Collaborative environment with marketing, SEO, and product teams.
• Competitive salary and growth opportunities.